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Blink: The Power of Thinking Without Thinking

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Intuitive judgments' power, backed by science.

"Blink" isn't just a book; it's an eye-opener into the split-second decisions we all make without realizing. If you've ever second-guessed your instincts or felt overwhelmed by too much information, Malcolm Gladwell offers a compelling dive into how our brains work wonders with the bare minimum. Think of it as decluttering for your decision-making process, with a mix of anecdotes and research that might just change how you trust your gut.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New
Sale

Blink: The Power of Thinking Without Thinking

Regular price $7.90 Now $5.90 Save 25%
Unit price
per
Compare to estimated retail price: S$15.05  
ISBN: 9780141022048
Authors: Malcolm Gladwell
Date of Publication: 2005-01-01
Format: Paperback
Goodreads rating: 3.96
(rated by 588832 readers)

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Description

Publisher's Weekly Starred Review. Best-selling author Gladwell (The Tipping Point) has a dazzling ability to find commonality in disparate fields of study. As he displays again in this entertaining and illuminating look at how we make snap judgments—about people's intentions, the authenticity of a work of art, even military strategy—he can parse for general readers the intricacies of fascinating but little-known fields like professional food tasting (why does Coke taste different from Pepsi?). Gladwell's conclusion, after studying how people make instant decisions in a wide range of fields from psychology to police work, is that we can make better instant judgments by training our mind and senses to focus on the most relevant facts—and that less input (as long as it's the right input) is better than more. Perhaps the most stunning example he gives of this counterintuitive truth is the most expensive war game ever conducted by the Pentagon, in which a wily marine officer, playing "a rogue military commander" in the Persian Gulf and unencumbered by hierarchy, bureaucracy and too much technology, humiliated American forces whose chiefs were bogged down in matrixes, systems for decision making and information overload. But if one sets aside Gladwell's dazzle, some questions and apparent inconsistencies emerge. If doctors are given an algorithm, or formula, in which only four facts are needed to determine if a patient is having a heart attack, is that really educating
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Intuitive judgments' power, backed by science.

"Blink" isn't just a book; it's an eye-opener into the split-second decisions we all make without realizing. If you've ever second-guessed your instincts or felt overwhelmed by too much information, Malcolm Gladwell offers a compelling dive into how our brains work wonders with the bare minimum. Think of it as decluttering for your decision-making process, with a mix of anecdotes and research that might just change how you trust your gut.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.