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Behavioral Marketing - Delivering Personalized Experiences At Scale

by Dave Walters
Behavioral Marketing - Delivering Personalized Experiences At Scale - Thryft
Behavioral Marketing - Delivering Personalized Experiences At Scale - Thryft

Distinctive appeal: Revolutionize marketing with personalized experiences at scale.

Recommendation: - This book is a game-changer for marketers who want to take their campaigns to the next level. With clear and practical guidance, it shows you how to use behavioral marketing tactics to deliver personalized experiences that drive revenue growth. What sets this book apart is its focus on scalability, providing strategies and case studies from various industries. Whether you're a seasoned marketing professional or just starting out, Behavioral Marketing will empower you to revolutionize your marketing efforts and achieve a more efficient and revenue-predictable business environment.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Behavioral Marketing - Delivering Personalized Experiences At Scale

by Dave Walters
Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781119076575
Authors: Dave Walters
Publisher: Wiley
Date of Publication: 2015-08-24
Format: Hardcover
Related Collections: Business, Marketing
Related Topics: Marketing, Technology
Goodreads rating: 3.62
(rated by 13 readers)

Description

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing―including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization―and shows you how to fix highly inefficient processes while implementing your next marketing initiative. Within the pages of this resource are the secrets to improving processes and becoming more 'revenue predictable'―things that benefit businesses in virtually any industry. Additionally, this book provides you with case studies that spotlight the successes and challenges experienced by other marketing pros, and offer up key lessons to assist you in sharing their triumphs and avoiding their pitfalls. Behavioral marketing, a term first coined in 2008, has become increasingly important as digital marketing tactics have becoming increasingly popular. This particular facet of marketing focuses on responding to the actions, clicks, and behaviors of both current and prospective customers―and allows you to use this data to adapt your marketing efforts to customer preferences. The results of this dynamic marketing approach are often a more predictable revenue stream and a more efficient marketing department, both of which any business would welcome! Behavioral Marketing is a unique resource that brings value and insight to all marketing professionals using digital marketing tactics.
 

Distinctive appeal: Revolutionize marketing with personalized experiences at scale.

Recommendation: - This book is a game-changer for marketers who want to take their campaigns to the next level. With clear and practical guidance, it shows you how to use behavioral marketing tactics to deliver personalized experiences that drive revenue growth. What sets this book apart is its focus on scalability, providing strategies and case studies from various industries. Whether you're a seasoned marketing professional or just starting out, Behavioral Marketing will empower you to revolutionize your marketing efforts and achieve a more efficient and revenue-predictable business environment.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.