Behavioral Economics For Dummies

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Understanding irrational financial decisions, simplified.

Behavioral Economics for Dummies is a great read for those who want to gain a better understanding of why they make the financial decisions they do. Morris Altman's insightful guide offers real-world examples of how psychology affects decision making, and provides tips on avoiding impulsive mistakes. Reviewers praise the book for its easy-to-read format and practical advice, making it a must-read for anyone looking to improve their financial decision-making skills.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Behavioral Economics For Dummies

Regular price
Unit price
per
Compare to estimated retail price: S$30.13  
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ISBN: 9781118085035
Authors: Morris Altman
Publisher: For Dummies
Date of Publication: 2012-02-28
Format: Paperback
Related Collections: Business, Economics
Related Topics: Finance, Finance
Goodreads rating: 3.53
(rated by 60 readers)

Description

A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions―like splurging on an expensive watch―can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in Behavioral Economics For Dummies , readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices. Based on psychology and rooted in real-world examples, Behavioral Economics For Dummies offers the sort of insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions. An essential component to improving your financial decision-making (and even to understanding current events), Behavioral Economics For Dummies is important for just about anyone who has a bank account and is interested in why―and when―they spend money.
 

Understanding irrational financial decisions, simplified.

Behavioral Economics for Dummies is a great read for those who want to gain a better understanding of why they make the financial decisions they do. Morris Altman's insightful guide offers real-world examples of how psychology affects decision making, and provides tips on avoiding impulsive mistakes. Reviewers praise the book for its easy-to-read format and practical advice, making it a must-read for anyone looking to improve their financial decision-making skills.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.