$20 flat-rate delivery to the US on all orders above $100

*VALID ONLY ON ORDERS ABOVE US$100. Ensure cart value is at least US$100 after discounts to see shipping option at check-out. Ships in 6-11 weeks, opt for standard shipping for a faster shipping option. Offer cannot be combined with other offers or discounts. Not valid for cash or cash equivalent and is not good towards any previous purchase. Offer is subject to change without notice. Other restrictions may apply.

Get 10% off all year round! Join Thryft Club

Your cart

Your cart is empty

Check out these collections!

Bestselling Fiction
Bestselling Nonfiction
Bestselling Books for Children
Vintage and Rare Books
Vinyl Records
Women's Clothing
Men's Clothing

Stay in touch and win free books

Keep up with our latest sales and events, and receive
recommendations direct to your inbox. We'll only send the good stuff, promise!

By completing this form, you are signing up to receive our emails and can unsubscribe at any time

Sale

Beat Accelerating Customer Expectations With Trend-Driven Innovation

by Henry Mason, David Mattin, Maxwell Luthy
Save up to 42%
Compare to estimated retail price: $34.00 USD  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Beat Accelerating Customer Expectations With Trend-Driven Innovation
Beat Accelerating Customer Expectations With Trend-Driven Innovation

Navigate trends, innovate customer-driven business strategies.

If you're a forward-thinker in business, always trying to stay ahead of the curve, "Beat Accelerating Customer Expectations With Trend-Driven Innovation" could be a game-changer for you. It flips traditional customer analysis on its head, encouraging you to look at how trailblazing companies shape consumer expectations. This isn't just about predicting the next big thing; it's a guide to becoming the business that creates it. It's dense with real-world applications and may transform how you approach innovation and marketing in your own ventures.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Beat Accelerating Customer Expectations With Trend-Driven Innovation

by Henry Mason, David Mattin, Maxwell Luthy
Save up to 42%
Compare to estimated retail price: $34.00 USD  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

Special Offer

Buy 3, Get 1 Free On All Items Under $8

Add 4 items under $8 to your cart and the cheapest one is on us.

ISBN: 9781119076315
Authors: Henry Mason, David Mattin, Maxwell Luthy
Publisher: Wiley
Date of Publication: 2015-10-05
Format: Paperback
Related Collections: Business
Related Topics: Entrepreneurship, Management
Goodreads rating: 4.08
(rated by 87 readers)

Description

Trend-Driven Innovation is the book that will reconfigure your view of the business world forever. You'll learn that amid the endless change that defines today's business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you to harness those opportunities time after time, setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about.
 

Navigate trends, innovate customer-driven business strategies.

If you're a forward-thinker in business, always trying to stay ahead of the curve, "Beat Accelerating Customer Expectations With Trend-Driven Innovation" could be a game-changer for you. It flips traditional customer analysis on its head, encouraging you to look at how trailblazing companies shape consumer expectations. This isn't just about predicting the next big thing; it's a guide to becoming the business that creates it. It's dense with real-world applications and may transform how you approach innovation and marketing in your own ventures.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

You might enjoy this if…

View book details