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Beat Accelerating Customer Expectations With Trend-Driven Innovation

Henry Mason, David Mattin, Maxwell Luthy

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Navigate trends, innovate customer-driven business strategies.

If you're a forward-thinker in business, always trying to stay ahead of the curve, "Beat Accelerating Customer Expectations With Trend-Driven Innovation" could be a game-changer for you. It flips traditional customer analysis on its head, encouraging you to look at how trailblazing companies shape consumer expectations. This isn't just about predicting the next big thing; it's a guide to becoming the business that creates it. It's dense with real-world applications and may transform how you approach innovation and marketing in your own ventures.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Beat Accelerating Customer Expectations With Trend-Driven Innovation

Regular price Save up to 40%
Unit price
per
Compare to estimated retail price: S$41.75  
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ISBN: 9781119076315
Publisher: Wiley
Date of Publication: 2015-10-05
Format: Paperback
Related Collections: Business
Related Topics: Entrepreneurship, Management
Goodreads rating: 4.08
(rated by 87 readers)

Description

Trend-Driven Innovation is the book that will reconfigure your view of the business world forever. You'll learn that amid the endless change that defines today's business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you to harness those opportunities time after time, setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about.
 

Navigate trends, innovate customer-driven business strategies.

If you're a forward-thinker in business, always trying to stay ahead of the curve, "Beat Accelerating Customer Expectations With Trend-Driven Innovation" could be a game-changer for you. It flips traditional customer analysis on its head, encouraging you to look at how trailblazing companies shape consumer expectations. This isn't just about predicting the next big thing; it's a guide to becoming the business that creates it. It's dense with real-world applications and may transform how you approach innovation and marketing in your own ventures.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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