Apple : The inside Story of Intrigue, Egomania, and Business Blunders
by
Jim Carlton
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Inside scoop on Apple's tumultuous corporate history.
This book is a gripping and informative read for anyone interested in the history of the tech industry. The author's exclusive interviews with key insiders provide unique insights into the personality conflicts, corporate intrigues, and major mistakes that led to Apple's fall from grace in the late 90s. Readers will come away with a new understanding of the challenges and subtleties of running a successful business in the fast-paced world of technology.
Apple : The inside Story of Intrigue, Egomania, and Business Blunders
by
Jim Carlton
Regular price
- Unit price
- / per
ISBN: 9780812928518
Authors:
Jim Carlton
Publisher: Crown Business
Date of Publication: 1997-10-15
Format: Hardcover
Goodreads rating: 4.08
(rated by 274 readers)
Description
This book, written by a Wall Street Journal technology reporter, is the most detailed study to date of the past decade of Apple's turbulent history. Jim Carlton walks us down company corridors, into the boardroom, and through barriers to research laboratories, and reveals a seething cauldron of petty infighting and buried secrets.Through exhaustive interviews with more than 160 former Apple employees, industry experts, and competitors--including Bill Gates, Scully, and Amelio--Carlton discovers confidential memos, late night rendezvous, and fateful decisions that forever changed the company's path. He portrays a company very different from the glamorous technology leader that designed computers for "the rest of us" and illuminates what might have been and what really happened to this once-great icon of American business.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Inside scoop on Apple's tumultuous corporate history.
This book is a gripping and informative read for anyone interested in the history of the tech industry. The author's exclusive interviews with key insiders provide unique insights into the personality conflicts, corporate intrigues, and major mistakes that led to Apple's fall from grace in the late 90s. Readers will come away with a new understanding of the challenges and subtleties of running a successful business in the fast-paced world of technology.
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