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Anatomy of a Trend

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Uncover the secrets behind global trends.

Anatomy of a Trend offers a fascinating insight into the mechanisms behind the birth, growth, and death of global trends that influence everyone's daily lives. Henrik Vejlgaard's analysis of why certain trends succeed while others fail, and his real-life examples of trendsetters and influencers, make this book an enjoyable read for anyone interested in sociology, innovation, or marketing. By understanding the patterns of human behavior that drive trends, readers can learn how to capitalize on them and predict future needs.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Anatomy of a Trend

Regular price $16.32 Now $11.42 Save 30% more
Unit price
per
ISBN: 9780071488709
Estimated First-hand Retail Price: $29.19
Authors: Henrik Vejlgaard
Publisher: McGraw-Hill
Date of Publication: 2007-08-27
Format: Hardcover
Related Collections: Business
Goodreads rating: 3.57
(rated by 89 readers)

Description

Why do millions of people end up wearing the same style of clothing?. What makes people change their tastes in food, music, and cars? . . It's because of trends-the powerful process of change that affects every industry across the globe. . . Drawing on his groundbreaking research, trend sociologist Henrik Vejlgaard unearths essential clues about how trends emerge and go mainstream and examines the influential individuals who make this happen. . . Throughout are real-life stories of both famous and anonymous movers and shakers who have had worldwide influence in changing our styles of living, including business leaders, designers, and artists, while also conveying the fascinating development of little-known trends that perfectly illustrate the trend's life cycle. Anatomy of a Trend explores every level of this remarkable process-making it easy for you to benefit from the powerful social dynamic that causes trends to take off and spread. . . Vejlgaard delivers the tools and knowledge you need to capitalize on every stage of the trend process. As you gain insight into this aspect of human behavior, you will better understand trends and how they affect society, and ultimately learn how you can predict future needs. .
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Uncover the secrets behind global trends.

Anatomy of a Trend offers a fascinating insight into the mechanisms behind the birth, growth, and death of global trends that influence everyone's daily lives. Henrik Vejlgaard's analysis of why certain trends succeed while others fail, and his real-life examples of trendsetters and influencers, make this book an enjoyable read for anyone interested in sociology, innovation, or marketing. By understanding the patterns of human behavior that drive trends, readers can learn how to capitalize on them and predict future needs.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.