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Amazing Decisions: The Illustrated Guide to Improving Business Deals and Family Meals

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Illustrated guide to smarter, informed choices.

If you're intrigued by the idea of understanding the invisible forces that nudge our decisions, "Amazing Decisions" is for you. Dan Ariely's expertise in behavioral economics is wrapped in a creative, engaging comic format. It's ideal if you enjoy a mix of visual storytelling with insightful research, promising not just an informative read but also a visually stimulating experience.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Amazing Decisions: The Illustrated Guide to Improving Business Deals and Family Meals

Regular price $10.90
Unit price
per
Compare to estimated retail price: S$45.00  
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ISBN: 9780374536749
Publisher: Hill and Wang
Date of Publication: 2019-07-23
Format: Paperback
Goodreads rating: 3.63
(rated by 622 readers)

Description

Dan Ariely, the New York Times bestselling author of Predictably Irrational, and illustrator Matt R. Trower present a playful graphic guide to better decision-making based on Ariely's groundbreaking research in behavioral economics, neuroscience, and psychology. In Amazing Decisions, his unique perspective comes alive in graphic form. The illustrator Matt R. Trower's playful and expressive artwork captures the lessons of Ariely's research as they explore the essential question: How can we make better decisions? Amazing Decisions follows the narrator, Adam, as he faces the daily barrage of choices and deliberations. He juggles two overlapping—often contradictory—norms: social norms and market norms. These norms inform our thinking in ways we often don't notice, just as Adam is shadowed by the "market fairy" and the "social fairy," each compelling him to act in certain ways. Good decision-making, Ariely argues, requires us to identify and evaluate the forces at play under different circumstances, leading to an optimal outcome. Amazing Decisions is a fascinating and entertaining guide to developing skills that will prove invaluable in personal and professional life.
 

Illustrated guide to smarter, informed choices.

If you're intrigued by the idea of understanding the invisible forces that nudge our decisions, "Amazing Decisions" is for you. Dan Ariely's expertise in behavioral economics is wrapped in a creative, engaging comic format. It's ideal if you enjoy a mix of visual storytelling with insightful research, promising not just an informative read but also a visually stimulating experience.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.