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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works - And Why Authenticity Is the Best Marketing of All

by Seth Godin
Compare to estimated retail price: S$23.55  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works - And Why Authenticity Is the Best Marketing of All
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works - And Why Authenticity Is the Best Marketing of All

Authenticity: Marketing's most persuasive, seductive power.

If marketing mystifies you, Seth Godin's insights will feel like a fog lifting. His book uncovers the truth behind the smokescreens of advertising, using compelling stories that marketers weave and how we, the audience, play a part in their success or failure. It's about the intrinsic power of storytelling in business and life, making it a thought-provoking read especially if you're curious about why we buy into certain brands and ideas. It's a narrative about narratives, really, and whether you're in business or simply a consumer, it promises a deeper understanding of the stories you encounter every day.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works - And Why Authenticity Is the Best Marketing of All

by Seth Godin
Compare to estimated retail price: S$23.55  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781591845331
Authors: Seth Godin
Publisher: Penguin Publishing Group
Date of Publication: 2012-04-24
Format: Paperback
Related Collections: Business, Economics, Personal Development
Related Topics: Entrepreneurship, Communication, Self Help, Personal Development, Business, Psychology, Personal Development
Goodreads rating: 3.88
(rated by 15717 readers)
 

Authenticity: Marketing's most persuasive, seductive power.

If marketing mystifies you, Seth Godin's insights will feel like a fog lifting. His book uncovers the truth behind the smokescreens of advertising, using compelling stories that marketers weave and how we, the audience, play a part in their success or failure. It's about the intrinsic power of storytelling in business and life, making it a thought-provoking read especially if you're curious about why we buy into certain brands and ideas. It's a narrative about narratives, really, and whether you're in business or simply a consumer, it promises a deeper understanding of the stories you encounter every day.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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