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AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales

by Stan Sthanunathan, Andrew Appel, A.K. Pradeep
AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales - Thryft
AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales - Thryft

Unleash the power of AI to transform marketing.

This book could be a good read for someone who wants to stay ahead in the marketing game and leverage the latest technologies. With real-world examples and practical insights, it shows how AI can revolutionize marketing and product innovation. Whether you're a creative professional or a marketing expert, this book provides a non-tech guide, helping you understand the "how" behind AI and ML. It's time to unleash the power of AI and take your marketing strategies to the next level.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales

by Stan Sthanunathan, Andrew Appel, A.K. Pradeep
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781119484066
Authors: Stan Sthanunathan, Andrew Appel, A.K. Pradeep
Publisher: Wiley
Date of Publication: 2018-12-06
Format: Hardcover
Related Collections: Business, Technology
Related Topics: Technology, Marketing, Business
Goodreads rating: 3.37
(rated by 41 readers)

Description

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)―twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here―whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power.  More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.
 

Unleash the power of AI to transform marketing.

This book could be a good read for someone who wants to stay ahead in the marketing game and leverage the latest technologies. With real-world examples and practical insights, it shows how AI can revolutionize marketing and product innovation. Whether you're a creative professional or a marketing expert, this book provides a non-tech guide, helping you understand the "how" behind AI and ML. It's time to unleash the power of AI and take your marketing strategies to the next level.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.