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A Technique for Producing Ideas

by James Webb Young
Compare to estimated retail price: S$15.38  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

A Technique for Producing Ideas
A Technique for Producing Ideas

Unlock creativity with proven advertising techniques.

Ever felt like you're hitting a creative wall? James Webb Young lays down a simple yet fascinating roadmap for idea generation that can apply to many fields, not just advertising. This handy book is like having a personal mentor guiding you to unleash the potential of your mind's creative prowess, whether you're crafting copy, dreaming up a new invention, or just seeking inspiration for any project.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

A Technique for Producing Ideas

by James Webb Young
Compare to estimated retail price: S$15.38  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780071410946
Authors: James Webb Young
Publisher: McGraw-Hill Professional
Date of Publication: 2003-03-01
Format: Paperback
Related Collections: Science, Business, Personal Development
Related Topics: Psychology, Personal Development, Entrepreneurship, Self Help, Productivity, Business, Productivity, Psychology, Writing, Personal Development
Goodreads rating: 4.06
(rated by 4858 readers)

Description

A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
 

Unlock creativity with proven advertising techniques.

Ever felt like you're hitting a creative wall? James Webb Young lays down a simple yet fascinating roadmap for idea generation that can apply to many fields, not just advertising. This handy book is like having a personal mentor guiding you to unleash the potential of your mind's creative prowess, whether you're crafting copy, dreaming up a new invention, or just seeking inspiration for any project.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.