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A New Program for Graphic Design

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Graphic design principles meet contemporary visual literacy

As someone interested in the intersection of design and communication, "A *New* Program for Graphic Design" is like a treasure trove for your intellect. It's not just a textbook—it's a bridge connecting historical design wisdom with today's digital landscape. Imagine peering into the minds of design greats and emerging with a holistic understanding of typography, gestalt, and interface. It's a guide that will arm you with the literacy to not just navigate but shape the visual world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

A New Program for Graphic Design

Regular price $19.90
Unit price
per
Compare to estimated retail price: S$35.47  
ISBN: 9781941753217
Date of Publication: 2019-09-17
Format: Paperback
Related Collections: Art
Related Topics: Design, Art Design
Goodreads rating: 4.26
(rated by 247 readers)

Description

A toolkit for visual literacy in the 21st century A New Program for Graphic Design is the first communication-design textbook expressly of and for the 21st century. Three courses―Typography, Gestalt and Interface―provide the foundation of this book. Through a series of in-depth historical case studies (from Benjamin Franklin to the Macintosh computer) and assignments that progressively build in complexity, A New Program for Graphic Design serves as a practical guide both for designers and for undergraduate students coming from a range of other disciplines. Synthesizing the pragmatic with the experimental, and drawing on the work of Max Bill, Beatrice Warde, Muriel Cooper and Stewart Brand (among many others), it builds upon mid- to late-20th-century pedagogical models to convey contemporary design principles in an understandable form for students of all levels―treating graphic design as a liberal art that informs the dissemination of knowledge across all disciplines. For those seeking to understand and shape our increasingly networked world of information, this guide to visual literacy is an indispensable tool. David Reinfurt (born 1971), a graphic designer, writer and educator, reestablished the Typography Studio at Princeton University and introduced the study of graphic design. Previously, he held positions at Columbia University Graduate School of Architecture, Planning and Preservation, Rhode Island School of Design and Yale University School of Art. As a cofounder of O-R-G inc. (2000), Dexter
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Graphic design principles meet contemporary visual literacy

As someone interested in the intersection of design and communication, "A *New* Program for Graphic Design" is like a treasure trove for your intellect. It's not just a textbook—it's a bridge connecting historical design wisdom with today's digital landscape. Imagine peering into the minds of design greats and emerging with a holistic understanding of typography, gestalt, and interface. It's a guide that will arm you with the literacy to not just navigate but shape the visual world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.