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Contemporary Strategy Analysis : Text Only

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Contemporary Strategy Analysis : Text Only

by Robert M. Grant
$27.90 Now $10.90 Save 61%
Compare to estimated retail price: S$185.34  

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Contemporary Strategy Analysis : Text Only - Thryft
Contemporary Strategy Analysis : Text Only - Thryft

Core strategy concepts with real-world practice.

Contemporary Strategy Analysis is a must-read book for MBA and advanced undergraduate students who want to learn about the core concepts of strategy, which are combined with current real-world examples. The book's most distinctive feature is its focus on strategy implementation, which is updated in this 7th edition with additional content. The use of Strategy Capsules in every chapter is another unique feature that provides detailed examples of each strategy being implemented by a real company and the impacts it has on their operation. The book's comprehensive and logical approach makes it easy to understand and useful in real-world situations.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Contemporary Strategy Analysis : Text Only

by Robert M. Grant
$27.90 Now $10.90 Save 61%
Compare to estimated retail price: S$185.34  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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ISBN: 9780470747100
Author: Robert M. Grant
Publisher: John Wiley and Sons Ltd
Date of Publication: 2010-02-02
Format: Paperback
Related Collections: Economics, Business, Personal Development
Related Topics: Business, Management, How To, Leadership
Goodreads rating: 3.82
(rated by 611 readers)

Description

Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7 th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach. Updates for the 7 th Edition: An improved focus on strategy implementation, including additional content. Case material substantially enhanced including new cases form a variety of industries. More use of Strategy Capsules in every chapter that give more detailed examples of each strategy being implemented by a real company and the impacts the strategy has on their operation. Several of the longer chapters shortened or split into two to further improve readability. Contemporary Strategy Analysis 7 th edition is suitable for both MBA and advanced undergraduate students. Full teachings notes to the cases are now available at the companion website www.contemporarystrategyanalysis.com Contemporary Strategy Analysis 7 th Edition is also available in a combined text and cases version - ISBN: 9780470747094


Author: Robert M. Grant
Format: Paperback
Edition: Revised
Number of Pages: 516
Publisher: John Wiley and Sons Ltd
Publication Date: 02 Feb 2010
 

Core strategy concepts with real-world practice.

Contemporary Strategy Analysis is a must-read book for MBA and advanced undergraduate students who want to learn about the core concepts of strategy, which are combined with current real-world examples. The book's most distinctive feature is its focus on strategy implementation, which is updated in this 7th edition with additional content. The use of Strategy Capsules in every chapter is another unique feature that provides detailed examples of each strategy being implemented by a real company and the impacts it has on their operation. The book's comprehensive and logical approach makes it easy to understand and useful in real-world situations.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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