This book is a must-read for business managers who aspire to build and sustain long-term customer relationships. With real-life examples and case studies shared by industry leaders, readers can learn how to successfully implement customer relationship management strategies and improve their company's profitability. Don Peppers and Martha Rogers, renowned thought leaders in CRM, provide valuable insights on how to tackle the current competitive marketplace through a strategic customer-centric approach.

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In today's competitive marketplace, managing customer relationships or customer relationship management (CRM) is critical to a company's profitability and long-term success. Fully revised and updated, Managing Customer Relationships, Second Edition contains principles that serve business managers as a useful underpinning for understanding how to build and manage customer relationships. Written by Don Peppers and Martha Rogers, two of the foremost thought leaders in CRM, the new edition contains updated examples, case studies, and references with contributing works from various industry leaders.