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25001 Results

Advertising and the Mind of the Consumer : What Works, What Doesn't and Why - Thryft
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Recommendation: "Advertising and the Mind of the Consumer" is a comprehensive guide for anyone interested in understanding how advertising works and its effects on consumers. Max Sutherland sheds light on the psychology behind advertising, reveals what works and what doesn't, and offers practical advice for advertisers to improve their marketing strategies. This book is a must-read for marketing professionals, advertising agents, and students of advertising and consumer behavior.
This book is intended for anyone who wants to know how to write a marketing plan.
Advertising Concept Book - Thryft
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Pete Barry | Thames & Hudson

Advertising Concept Book

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Goodreads rating: 4.34

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This book delves into the fundamentals of advertising, offering practical advice on crafting impactful copy, selecting the right visuals, and understanding the different mediums for campaigns. With exercises and illustrations showcasing iconic ads, it provides a comprehensive guide for students and professionals alike. Whether you're new to the field or looking to refine your skills, this book will empower you to create compelling and timeless advertising concepts.
Advertising Copywriting - Thryft
Philip Ward Burton, Philip Ward Burotn  | Ntc Business Books

Advertising Copywriting

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Goodreads rating: 3.5

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This book could be a good read for someone who wants to excel in the field of advertising copywriting. With practical instructions and pre-tested principles, it provides valuable insights into creating attention-grabbing headlines and sales-generating copy. Whether you're a student or a professional, Philip Ward Burton's expertise will help you master the art of persuasive advertising writing and take your skills to the next level.
Advertising Financial Products and Services : Proven Techniques and Principles for Banks, Investment Firms, Insurance Companies, and Their Agencies - Thryft

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This book is a must-read for professionals in the financial industry who want to learn effective advertising techniques specifically tailored for their field. It covers a range of topics from choosing media to designing and illustrating ads, with a focus on what makes financial advertising unique. Readers will appreciate its practical, how-to approach and valuable insights from an experienced authority in the field.
Advertising in the Market Place - Thryft
John D. Burke | Mcgraw-hill Education - Europe

Advertising in the Market Place

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Goodreads rating: 4.0

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This book could be a good read for business owners, marketers, and advertising professionals. It offers insights into successful advertising strategies and tactics, providing knowledge essential to driving sales and managing a business. The author explores different types of advertising, ways to measure effectiveness, and case studies of successful campaigns to help readers better understand the market.
Advertising Media Planning, Seventh Edition - Thryft
David L. Smith, Roger B. Baron, Jack Z. Sissors  | Mcgraw Hill

Advertising Media Planning, Seventh Edition

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Goodreads rating: 3.64

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Apply the latest advertising technologiesBuild your brand in every mediumCreate the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives. Advertising Media Planning , seventh edition, retains all the critical information you need to know about traditional media―including TV, radio, and print--while exploring the latest media forms, illustrated with major advertiser case histories. You’ll find comprehensive coverage of the latest media planning and digital technologies, • Organic and sponsored Google search • Digital out-of-home video • Internet banners • Computerized media channel planning • Cell phone mobile-media • DVR’s impact on TV commercial viewing • New online and traditional media measurement technologies • Interactive television • Cross-media planning • Data fusion • International competitive spending analysis This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization, this updated classic is the best and most complete companion available for navigating the new frontier of media planning.
Advertising Media Planning, Sixth Edition - Thryft
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The bible of media planning for more than 25 years, Advertising Media Planning gives you the proven essentials of planning, purchasing, and evaluating the effectiveness of advertising Discussions of media planning as the “noncreative” side of advertising miss the boat entirely. A successful media plan requires creative decisions on media, time frames, dollar distribution, and more. In addition to having in-depth knowledge of available media resources, the best media planners must also be strategic experts in marketing, advertising, research, and finance. Through five previous editions, Advertising Media Planning has proven to be essential to the success of both practicing and aspiring media planners. Now in its sixth edition, it continues to provide valuable insight and comprehensive coverage of media plan construction, reach and continuity measurement, and more, along with timely updates that
Advertising Principles & Practices: Global Edition - Thryft

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This book could be a good fit for aspiring advertisers or marketing students. It offers a comprehensive overview of the industry and also focuses on the shift to digital and consumer-focused advertising. Users have praised the clear language and practical advice given in the book.
Advertising Works 11: Cases from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 2000

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If advertising's blend of creativity and strategy fascinates you, "Advertising Works 11" is a resource you'll find invaluable. This compilation offers a depth of analysis on why campaigns succeed, providing insights that can sharpen your own approach to marketing and communication. Through case studies from the prestigious IPA Awards, it's like a master class in advertising effectiveness, one that could be particularly beneficial if you're in the industry or aspiring to join it.
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications - Thryft

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This book is an essential read for marketing professionals looking to deepen their knowledge of Integrated Marketing Communications. It provides a comprehensive guide to IMC concepts and their application in advertising, sales promotion and brand equity enhancement. The author brings the customer's perspective to the forefront in addition to discussing key strategies for product adoption and point-of-purchase advertising. The revised edition is updated with the latest trends and industry best practices. Overall, users would find this book a valuable resource that covers IMC in depth and recommends practical and actionable strategies for marketing professionals.
Advertising: More Fun in the Philippines - Thryft
Tony Harris | Anvil Publishing, Inc.

Advertising: More Fun in the Philippines

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Goodreads rating: 4.38

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This book offers a vibrant journey behind the scenes of a campaign that redefined how a country promotes itself. If you're intrigued by how catchy slogans can transform national perceptions and influence global travelers, you'll find Tony Harris' account enlightening. It's a captivating narrative showcasing marketing genius, innovation, and the power of a simple message resonating worldwide. A must-read for those fascinated by advertising's impact on culture and economy.
Former NEA fellow and Pushcart Prize-winning writer Sallie Tisdale explores all the heartbreaking, beautiful, terrifying, confusing, absurd, and even joyful experiences that accompany the work of dying.Advice for Future Corpses (And Those Who Love Them) is a practical perspective on death and dying. Informed by her many years working as a nurse, with more than a decade in palliative care, Tisdale provides a frank and compassionate meditation on the inevitable.From the sublime (the faint sound of Mozart as you take your last breath) to the ridiculous (lessons on how to close the sagging jaw of a corpse), Tisdale leads readers through the peaks and troughs of death with a wise and humorous hand. This is more than a how-to manual or a spiritual bible: it is a graceful compilation of honest and intimate anecdotes based on the deaths Tisdale has witnessed in her work and life, as well as stories from cultures, traditions, and literature around the world.
Advice for New Faculty Members - Thryft
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Robert Boice | Pearson

Advice for New Faculty Members

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Goodreads rating: 4.01

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"Advice for New Faculty Members" can be a great help for new teachers who want to achieve student approval, involvement, and comprehension. Its practical and easy-to-follow rules will guide new teachers on how to teach, write, and socialize more successfully in an academic setting. With the author's extensive experience and solid research, this guidebook is proven effective in attaining permanent appointment.
Advice From Strangers: Everything I Know From People I Don't Know
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"Advice from Strangers" offers a delightful journey through the unexpected pearls of wisdom author Rachel Parris has received from people she doesn't know. It's a book that reminds us that sometimes, the most profound insights come from the most unlikely encounters. Perfect for readers who enjoy humor intertwined with life lessons and a touch of the serendipitous.
Aenir - Thryft
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Garth Nix, Steve Rawlings  | Scholastic Paperbacks

Aenir

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Goodreads rating: 3.92

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Bestselling author Garth Nix's amazing Seventh Tower series is back--now with a great new look!The dream world Aenir is not a safe place. One wrong step can lead to danger, entrapment...or death. Tal and Milla must fight their way through this shifting landscape. They are searching for the Codex, a magical object that will decide the fate of their worlds. Many creatures stand in their way--from the cloud-flesh Storm Shepherds to a swarm of venomous Waspwyrms to a horrifying figure named Hazror. Tal and Milla cannot leave Aenir without the Codex. But finding it might endanger them more than they've ever dreamed...
Aeon Flux
Timothy Green II, Mike Kennedy  | Dark Horse

Aeon Flux

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Goodreads rating: 3.22

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If you're fascinated by tales of subterfuge set against a science fiction backdrop, Aeon Flux is a dazzling dive into just that. It's a mix of intricate plots and philosophical questions wrapped in the thrill of a dystopian future. The artwork complements the complex narrative, offering an experience that's both intellectually stimulating and visually dynamic.
AERIAL FIREPOWER - Thryft
Lindsay T. Peacock | Salamander Books Ltd

AERIAL FIREPOWER

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Goodreads rating: 3.67

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Photographs depict the full range of modern air firepower, including fighting aircraft, helicopters, and their weapons systems, on the ground, in flight, and in action
Aerials and Envy - Thryft
Ages 9-12
Jake Maddox | Capstone Press

Aerials and Envy

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Goodreads rating: 4.4

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This book is perfect for anyone who loves gymnastics and wants to understand the pressures that come with being a team captain. Through Tamaya's journey, readers will be immersed in the world of gymnastics, experiencing the thrill of competitions and the challenges of leading a team. With its realistic portrayal of teamwork and jealousy, Aerials and Envy will keep readers hooked till the very end. Get ready for an exciting and inspiring read!
Aerie - Thryft
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Maria Dahvana Headley | Harpercollins

Aerie

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Goodreads rating: 3.44

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If you're the kind that relishes journeys of self-discovery amidst fantastical settings, "Aerie" is for you. Maria Headley weaves reality with fantasy in a melody that resonates with the part of us yearning for something beyond the mundane. Aza Ray's struggles to reconcile her dual identities will strike a chord with anyone who has ever felt out of place, inviting you into a world where your voice can literally change worlds.
Aerodynamics For Engineers - Thryft
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Aerodynamics For Engineers

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This book is highly recommended for students who are interested in a comprehensive understanding of aerodynamics. It requires a basic understanding of physics, thermodynamics, and math. The author's expertise in the subject is evident through the comprehensive coverage of the subject matter. This book would be a great resource for anyone pursuing a career in the aviation industry.
Aéropostale

Aéropostale Tank Top

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Aeropostle - Thryft
Aeropostle - Thryft

Aeropostle T-Shirts

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Aerotropolis: The Way We'll Live Next

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If you're intrigued by the intersection of urban planning and the evolution of global commerce, "Aerotropolis" is a must-read. It provides a fascinating glimpse into how our cities and lifestyles are adapting to the demands of global connectivity. The vision of a world where the airport is the heart of urban development is as thought-provoking as it is relevant, especially for those curious about the economic and environmental implications of our rapidly globalizing society.
Aesop's Fables
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Ages 8-11
Aesop | Harpercollins

Aesop's Fables

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Goodreads rating: 4.05

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Aesop's Fables can charm you with their simplicity and at the same time deliver profound life lessons. They're bite-sized stories that have traveled through centuries, each carrying a nugget of wisdom that transcends time and culture. Whether you're a parent looking to impart values to your children, or an adult pondering the complexities of life, these tales offer perspective and thought-provoking morals in a way that's accessible to all ages.
Aesop's Fables
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Ages 8-11
Jack D. Zipes, Aesop  | Penguin Classics

Aesop's Fables

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Goodreads rating: 4.05

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78% off est. retail
If you enjoy succinct tales that pack a punch of wisdom, Aesop's Fables will not disappoint. These stories are short yet impactful, perfect for contemplative reading in any spare moments. Their universal lessons on human nature are as relevant now as they were in ancient times, making this collection a timeless classic.
Aesop's Fables - Thryft
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Aesop, Milo Winter  | Fall River

Aesop's Fables

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Goodreads rating: 4.29

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This book is a treasure trove of timeless wisdom, beautifully presented in charming and enchanting tales. Aesop's Fables has been captivating children and adults alike for centuries, teaching important lessons through relatable animal characters and their adventures. With enchanting illustrations by Milo Winter, this book is the perfect choice for anyone who enjoys stories that are not only entertaining but also carry valuable life lessons. It will leave you with a warm heart and a stronger sense of morality and wisdom.
Aesop's Fables - Thryft
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Ages 7-10
Carol Watson, Nick Price  | Usborne Pub Ltd

Aesop's Fables

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Goodreads rating: 3.88

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Aesop's Fables is a treasure trove of succinct tales, each carrying a moral that resonates as much today as it did in ancient times. The scintillating mix of wit and wisdom wrapped in simple narratives makes this collection suitable for readers of any age, whether you're seeking a dash of nostalgia or wanting to impart age-old lessons to a younger generation.
Aesop's Fables - Thryft
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Ages 8-11
V.S. Vernon Jones, Arthur Rackham, Aesop  | Dover Publications

Aesop's Fables

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Goodreads rating: 4.05

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Aesop's Fables is a treasure not just for children but for any lover of classic stories and stunning artwork. Arthur Rackham's illustrations bring a whimsical charm to these time-honored tales, making it a collector's item that offers moral lessons wrapped in enchantment. This edition, with Chesterton's introduction, is a conversation piece as much as it is a storybook.
Aesop's Fables
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Ages 8-11
Aesop, Arthur Rackham  | Canterbury Classics

Aesop's Fables

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Goodreads rating: 4.05

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64% off est. retail
Aesop's Fables is like a treasure trove of wisdom packed into bite-sized stories. Each fable couples simple storytelling with profound truths, making it a delightful read for children and a reflective one for adults. It's a book you might pick for its nostalgic value or to share those universal lessons with someone young at heart. And with its modern aesthetic, this edition is as pleasing to the eye as its content is to the mind.
Aesop's Fables
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Ages 8-11
Bob Blaisdell, Aesop  | Dover Publications

Aesop's Fables

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Goodreads rating: 4.09

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Aesop's Fables could be a treasure for you if you delight in short stories brimming with wisdom that has transcended centuries. Each tale is a bite-sized lesson wrapped in charm, ideal for both children and adults. Reading this could feel like uncovering ancient secrets to everyday dilemmas, packaged in the simplicity of talking animals and playful narratives.
Aesop's Fables
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Ages 6-9
Charles Santore, Aesop  | Applesauce Press

Aesop's Fables

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Goodreads rating: 4.33

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34% off est. retail
Aesop's Fables resonate with timeless wisdom wrapped in animal tales, making them instantly relatable at any age. Charles Santore's illustrations will likely draw you into each scene, offering a visual feast that complements the moral takeaways. It's not just a walk down memory lane; it's a beautifully crafted bridge connecting past wisdom to modern lives, ideal for sharing with family or indulging in solo reflection.
Aesop's Fables : Heinle Reading Library: Illustrated Classics Collection - Thryft
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An illustrated collection of twenty-four Aesop fables selected from those populated only by animals, arranged in categories such as lion fables, fox fables, and wolf fables.
Aesthetic Revolution By Gym Shark

Aesthetic Revolution By Gym Shark Hoodie

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Aesthetically Yours, Singapore - Thryft
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Yim Chee Peng | Roseapple Books

Aesthetically Yours, Singapore

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Goodreads rating: 0.0

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This book would be ideal for someone who is a fan of Singapore's architecture and cityscape. With stunning photography, the book beautifully captures the vibrant colors and unique design of the city's buildings and streets. Users are likely to appreciate the book's attention to detail and its ability to transport them to the heart of Singapore's bustling city life.
Aesthetics - Thryft
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Harold Osborne | Oxford University Press

Aesthetics

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Goodreads rating: 3.33

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First few pages slightly loosened and cover is a little scuffed through use..Softback,Ex-Library,with usual stamps markings, ,in good all-round condition,no dust jacket,186pages.
Aesthetics and the Sociology of Art
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Janet Wolff | Routledge

Aesthetics and the Sociology of Art

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Goodreads rating: 3.52

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If you're fascinated by how art reflects societal structures and ideologies, this book peels back layers of traditional aesthetic judgments to reveal the intricate interplay between art and its cultural influences. Janet Wolff invites you to examine the foundations of what we consider beautiful or artistic through a sociological lens. It's a revealing read for those interested in the crossroads of art critique and social theory.
Aesthetics: An Introduction to the Philosophy of Art - Thryft
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Anne Sheppard | Oxford University Press

Aesthetics: An Introduction to the Philosophy of Art

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Goodreads rating: 3.51

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If you've ever found yourself pondering the profound connection between beauty, art, and the human experience, "Aesthetics: An Introduction to the Philosophy of Art" promises a thought-provoking journey. Anne Sheppard doesn't expect you to have a background in philosophy, making it accessible as she dissects the nature of what draws us to art and the nuanced ways it enriches our lives. Delving into theories of imitation, expression, and formal qualities, this book is sure to deepen your appreciation for art, from literature to the visual arts, and challenge you to consider its moral impacts.
Aetius: Attila's Nemesis
Ian Hughes | Pen And Sword Military

Aetius: Attila's Nemesis

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Goodreads rating: 4.06

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If you're drawn to the tales of underappreciated historical figures who shaped our world, "Aetius: Attila's Nemesis" could be a thrilling read for you. Ian Hughes grants us a detailed look at the strategist who checked Attila's aim to extend his dominion to Western Europe. Aetius's mixed heritage and deep insight into the 'barbarian' fray played a crucial role in the power dynamics of Late Classical Europe, making this biography not just a study of a man but of a pivotal epoch on the brink of the medieval world.
Affaire Royale: The Royals of Cordina
Just Arrived
Nora Roberts | Mira Books

Affaire Royale: The Royals of Cordina

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Goodreads rating: 3.97

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If you're drawn to tales of regal mystery and heart-stirring protection, "Affaire Royale" by Nora Roberts might just be your next favorite read. As you follow Princess Gabriella's story, the amnesia plot will keep you guessing, while Reeve's unwavering devotion proves to be as thrilling as the hidden danger lurking in the shadows. Roberts's storytelling prowess is sure to envelop you in a world where love and duty collide with every page turn.
Affairs Don't Just Happen - Thryft
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Lissy Ann Abella Puno | Holista

Affairs Don't Just Happen

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Goodreads rating: 3.5

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If you're navigating the complexities of maintaining a faithful relationship, “Affairs Don't Just Happen” could be a beacon of hope. It doesn't just warn you about the dangers lurking; it arms you with constructive strategies to protect, heal, and reinforce your partnership. Reading this book could very well be the safety net your relationship needs, preventing fallouts or helping you to rebuild stronger than ever.
Affairs of State : Public Life in Late Nineteenth Century America - Thryft
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Morton Keller | Belknap Press

Affairs of State : Public Life in Late Nineteenth Century America

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Goodreads rating: 3.73

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This first modern history of American public life after the Civil War is a work of magisterial sweep and sophisticated insight. It will be the standard work on the era for many years to come. Integrating political, legal, and administrative history on a scale not previously attempted, Morton Keller examines crosscurrents in American institutions during a key transitional period in American history—a period that began with the end of a bloody civil war and ended with the beginning of massive industrialization. At the same time, he vividly captures the energy and optimism of a young country about to burst into the twentieth century. Keller begins by reviewing the twin legacies of the Civil a strengthened belief in an active national government and a vigorous drive toward civil equality. He moves on to the postwar years when centralizing and reformist tendencies were evident everywhere, not only in the Reconstructed South but also in a renewed North. After the 1880s, however, the pendulum began to swing back, and Americans faced the social and economic upheavals of the last decades of the nineteenth century with deeply divided views—an uncertainty that persists in our own day.
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Affected: Emotionally Engaging Customers in the Digital Age

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If you're grappling with the invisible barrier between your brand and your customers in the digital realm, 'Affected' could be a tactical asset for you. It's rich with strategies and personal insights that could help bridge the gap between impersonal digital interactions and meaningful customer relationships. The background of strong case studies makes it practical and relatable, allowing you to apply the given knowledge to your specific scenario effectively.
Affinity - A Virago V
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Sarah Waters | Virago

Affinity - A Virago V

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Goodreads rating: 3.75

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If you're intrigued by the blend of a historical setting with a touch of the supernatural, "Affinity" by Sarah Waters is a book you'll want to wrap yourself in like a shadowy cloak. The mix of gothic elements, a poignant love story, and the chilling corridors of Milbank prison create a compelling narrative that both haunts and entices. It's a book that might just grip you as tightly as the spirits within its pages.
Affirmation
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1999, Indonesia
Savage Garden

Affirmation

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Affirmations
Stuart Wilde | Hay House

Affirmations

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Goodreads rating: 4.19

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68% off est. retail
If you're feeling a bit stuck or aimless, Stuart Wilde's "Affirmations" might just be the nudge you need. Imagine having a personal coach through the pages of a book, someone offering you wisdom that's both pragmatic and spiritual, to help you regain control and find direction. It's a concise read that packs a punch, offering you a clear path to personal power.
Affordable Excellence - Thryft
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Affordable Excellence

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This book provides an in-depth analysis of the Singapore healthcare system highlighting its cost-effectiveness and efficiency in achieving excellent healthcare outcomes. It offers valuable lessons for policymakers, public health officials, and planners seeking to improve healthcare delivery at a lower cost. The book's insights and unique approach make it a must-read for those interested in healthcare financing, system design, and national healthcare planning.
Affording Defence - Thryft
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Jacques Gansler | Mit Pr

Affording Defence

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Goodreads rating: 3.0

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92% off est. retail
Suggests changes in the U.S. defense policy, discusses the defense budget and evaluates the cost and effectiveness of systems developed by the defense industry
Afghanistan: A Companion and Guide
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Matthew Leeming, Bijan Omrani, Hamid Karzi  | Airphoto International Ltd.

Afghanistan: A Companion and Guide

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Goodreads rating: 4.26

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If you're fascinated by the intricate tapestry of history, tradition, and the resilience of a people often only seen through the lens of conflict, this book is a window into the soul of Afghanistan. It's a rare opportunity to explore the country's profound cultural depth, and would be a treasure for anyone seeking to understand the complexities and beauty of this often-misunderstood land.