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Advertising Concept Book

by Pete Barry
Advertising Concept Book - Thryft
Advertising Concept Book - Thryft

Master the art of creating captivating advertisements.

This book delves into the fundamentals of advertising, offering practical advice on crafting impactful copy, selecting the right visuals, and understanding the different mediums for campaigns. With exercises and illustrations showcasing iconic ads, it provides a comprehensive guide for students and professionals alike. Whether you're new to the field or looking to refine your skills, this book will empower you to create compelling and timeless advertising concepts.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Advertising Concept Book

by Pete Barry
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780500290316
Authors: Pete Barry
Publisher: Thames & Hudson
Date of Publication: 2012-07-01
Format: Paperback
Related Collections: Business, Art
Related Topics: Design
Goodreads rating: 4.34
(rated by 809 readers)

Description

How do you write a great ad? Go straight to the basics: work out what you want to say, to whom you are saying it, and how you want to say it.Offering advice on everything from writing copy and choosing a typeface to how agencies work and the different strategies used for print, television, and online campaigns, the book includes exercises to help judge your work and that of others. Also featured are Barry's concept drawings of over 400 of the greatest ads of all time.For the revised edition, both the interactive and the integrated chapters have been expanded, covering the latest concepts using digital technology and the progression of integrated 360° branding. New exercises have been created throughout, plus additional illustrations including recent award-winners like Cadbury's “Gorilla” and Old Spice’s “The Man Your Man Could Smell Like,” both conceptually timeless campaigns.An essential guide for students in advertising, communications, marketing, and allied fields, this is also an invaluable reference for professionals.
 

Master the art of creating captivating advertisements.

This book delves into the fundamentals of advertising, offering practical advice on crafting impactful copy, selecting the right visuals, and understanding the different mediums for campaigns. With exercises and illustrations showcasing iconic ads, it provides a comprehensive guide for students and professionals alike. Whether you're new to the field or looking to refine your skills, this book will empower you to create compelling and timeless advertising concepts.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.