Instructor's Edition : International Edition

Regular price
Unit price
per
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Instructor's Edition : International Edition

Regular price
Unit price
per
Condition guide

Save 10% On This Item as a Thryft Club Member

Join Thryft Club for S$30/year and enjoy 10% off everything, plus S$10 off your first order. Join now →

ISBN: 9780131212763
Publisher: Prentice Hall
Date of Publication: 2003-03-19
Format: Paperback
Related Collections: Economics, Business
Related Topics: Entrepreneurship, Management
Goodreads rating: 4.09
(rated by 2970 readers)

Description

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.