How to Sell Yourself

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How to Sell Yourself

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ISBN: 9780749456382
Authors: Ray Grose
Publisher: Kogan Page
Date of Publication: 2010-01-26
Format: Paperback
Related Collections: Business, Personal Development
Goodreads rating: 3.32
(rated by 38 readers)

Description

Everyone working in an organization has seen unworthy executives advance up the corporate ladder while more competent candidates are overlooked. Why does this seemingly unfair situation occur over and over again? It is because many dedicated and competent executives concentrate on doing their jobs to the very best of their ability but fail to promote themselves as valuable organizational members. In particular they pay little attention to a fundamentally important factor in organizational success: their personal ‘image’ - the impression of them that other people hold, made up from thousands of interpersonal interactions. How to Sell Yourself gives guidelines on developing and managing one’s personal image. It illustrates how the “correct” image is rarely just a projection of one’s personality, but is more often purposefully designed, manufactured, and adapted to one’s position and to the culture of one’s organization.
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.