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Enchantment : The Art of Changing Hearts, Minds and Actions

by Guy Kawasaki
Compare to estimated retail price: S$44.22  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Enchantment : The Art of Changing Hearts, Minds and Actions - Thryft
Enchantment : The Art of Changing Hearts, Minds and Actions - Thryft

Enchant people and change their minds.

Recommendation: Enchantment is a great read for entrepreneurs seeking to improve their relationship with customers and create lasting impressions. The book's practical tactics, drawn from Guy Kawasaki's rich experience at Apple, transform cynics into believers, changing not only their minds, but also their hearts. Kawasaki's teachings help readers learn how to create truly enchanting products and cultivate relationships based on integrity and mutual value.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Enchantment : The Art of Changing Hearts, Minds and Actions

by Guy Kawasaki
Compare to estimated retail price: S$44.22  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780241953648
Authors: Guy Kawasaki
Publisher: Portfolio
Date of Publication: 2011-01-01
Format: Paperback
Related Collections: Personal Development, Business
Related Topics: Leadership, Personal Development, Psychology, Business, Leadership, Entrepreneurship, Management, Self Help, Personal Development, Communication
Goodreads rating: 3.74
(rated by 10989 readers)

Description

Enchantment n: To charm, delight, enrapture. How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds. This book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.
 

Enchant people and change their minds.

Recommendation: Enchantment is a great read for entrepreneurs seeking to improve their relationship with customers and create lasting impressions. The book's practical tactics, drawn from Guy Kawasaki's rich experience at Apple, transform cynics into believers, changing not only their minds, but also their hearts. Kawasaki's teachings help readers learn how to create truly enchanting products and cultivate relationships based on integrity and mutual value.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.