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Designing for Growth : A Design Thinking Tool Kit for Managers

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Transform abstract ideas into growth-driving tools.

If you're navigating the world of management, seeking to foster innovation within your team or company, "Designing for Growth" could be your compass. The book offers practical insights into design thinking, a skill set that could be invaluable when you're looking to turn creative concepts into tangible, growth-oriented results. It's a read that could change not just how you handle projects, but possibly how you view your entire approach to problem solving and business development.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Designing for Growth : A Design Thinking Tool Kit for Managers

Regular price Save up to 47%
Unit price
per
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ISBN: 9780231158381
Date of Publication: 2011-06-28
Format: Hardcover
Goodreads rating: 4.0
(rated by 925 readers)

Description

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
 

Transform abstract ideas into growth-driving tools.

If you're navigating the world of management, seeking to foster innovation within your team or company, "Designing for Growth" could be your compass. The book offers practical insights into design thinking, a skill set that could be invaluable when you're looking to turn creative concepts into tangible, growth-oriented results. It's a read that could change not just how you handle projects, but possibly how you view your entire approach to problem solving and business development.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.