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Designing Experiences

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Experience-driven economy: Deliver or Die.

"Designing Experiences" could be a good read for anyone interested in experience design. The book offers a comprehensive introduction to the topic and provides a framework of experience types. It features detailed instructions and real-world examples that clarify theoretical principles, making it useful for students and professionals alike. The unique feature of the book is that it synthesizes fundamental theories and methods from multiple disciplines and lays out a process for designing experiences from start to finish. It challenges the readers to reflect on what makes a great experience from the user's perspective, helping readers design innovative and indelible experiences, and move their organizations into the experience economy.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Designing Experiences

Regular price Save up to 30%
Unit price
per
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ISBN: 9780231191685
Date of Publication: 2019-07-23
Format: Hardcover
Related Collections: Business
Related Topics: Leadership
Goodreads rating: 4.06
(rated by 109 readers)

Description

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how to design them.J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user’s perspective. They provide a framework of experience types, explaining people’s engagement with products and services and what makes experiences personal and fulfilling. The book presents interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style, drawing attention to both the macro and micro levels. Designing Experiences features detailed instructions and numerous real-world examples that clarify theoretical principles, making it useful for students and professionals. An invaluable overview of a growing field, the book provides readers with the tools they need to design innovative and indelible experiences and to move their organizations into the experience economy.Designing Experiences features a foreword by B. Joseph Pine II.
 

Experience-driven economy: Deliver or Die.

"Designing Experiences" could be a good read for anyone interested in experience design. The book offers a comprehensive introduction to the topic and provides a framework of experience types. It features detailed instructions and real-world examples that clarify theoretical principles, making it useful for students and professionals alike. The unique feature of the book is that it synthesizes fundamental theories and methods from multiple disciplines and lays out a process for designing experiences from start to finish. It challenges the readers to reflect on what makes a great experience from the user's perspective, helping readers design innovative and indelible experiences, and move their organizations into the experience economy.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.