Design Is Storytelling

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Creative thinking meets narrative in design.

If you're intrigued by the power of a well-told story and love design, "Design is Storytelling" could feel like it was written just for you. Ellen Lupton has masterfully blended narrative concepts with practical design advice, making this book not only a valuable tool for your work but also a delightful dive into the union of cognitive science and art. Imagine unlocking the secrets of engaging users by wielding stories as your design strategy—this book will show you how.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Design Is Storytelling

Regular price
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ISBN: 9781942303190
Authors: Ellen Lupton
Date of Publication: 2017-11-21
Format: Paperback
Related Collections: Personal Development, Business, Art
Goodreads rating: 3.97
(rated by 1413 readers)

Description

Ellen Lupton, award-winning author of Thinking with Type and How Posters Work, demonstrates how storytelling shapes great design. Good design, like good storytelling, brings ideas to life. The latest book from award-winning writer Ellen Lupton is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, services, and experiences. Whether crafting a digital app or a data-rich publication, designers invite people to enter a scene and explore what’s there. An intriguing logo, page layout, or retail space uses line, shape, and form to lead users on dynamic journeys. Design Is Storytelling explores the psychology of visual perception from a narrative point of view. Presenting dozens of tools and concepts in a lively, visual manner, this book will help any designer amplify the narrative power of their work. Use this book to stir emotions, build empathy, articulate values, and convey action; to construct narrative arcs and create paths through space; integrate form and language; evaluate a project’s storytelling power; and to write and deliver strong narratives.
 

Creative thinking meets narrative in design.

If you're intrigued by the power of a well-told story and love design, "Design is Storytelling" could feel like it was written just for you. Ellen Lupton has masterfully blended narrative concepts with practical design advice, making this book not only a valuable tool for your work but also a delightful dive into the union of cognitive science and art. Imagine unlocking the secrets of engaging users by wielding stories as your design strategy—this book will show you how.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.