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Act Now! : Turning Your Idea into the Next Million-dollar Product

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Idea to Success: Turn dreams into reality.

Act Now! is a great read for anyone looking to turn their innovative idea into a successful business. Kevin Harrington shares his valuable insights and strategies for creating a winning product, marketing it effectively, and choosing the right spokespeople and timing for infomercials. Harrington encourages readers to act quickly and persist through challenges, reminding us that success is achievable with the right mindset and determination.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Act Now! : Turning Your Idea into the Next Million-dollar Product

Regular price $10.41 Now $7.29 Save 30% more
Unit price
per
ISBN: 9780757307560
Estimated First-hand Retail Price: $19.88
Date of Publication: 2009-08-03
Format: Paperback
Goodreads rating: 3.95
(rated by 22 readers)

Description

Product and Pitch Advice from the Man Who Turned Television into Sellevision

The Ginsu Knife, the Great Wok of China, the Food Saver, Tony Little's Ab Isolator--all have sold millions and have become household names thanks to Kevin Harrington's insightful vision to bring the traveling salesman's pitch to television. Since the late 1980s when Harrington's first infomercial aired, the extended commercial, or infomercial, has become a social institution and an intriguing way for anyone with drive, determination, and a good product to become wealthy beyond his or her dreams.

Some people take life as it comes; some grab it by the ears and shake and shake. Kevin Harrington is one of the shakers. When he has an idea, he 'acts now!' and he doesn't get discouraged by challenging situations--he finds a way around them.

The story he tells in Act Now! is partly about his role in bringing about changes in the industry and the business methods, marketing tactics, and strategic decisions he's made along the way. Budding entrepreneurs, creative inventors, and ambitious businesspeople will reap the benefits of Harrington's insightsÂhow he chooses his products, what criteria he demands of his infomercials, and the details surrounding his choices in spokespeople, timing, and synergy.


Author: Kevin Harrington
Format: Paperback
Number of Pages: 264
Publisher: Health Communications
Publication Date: 03 Aug 2009
Condition guide
 

Similar Reads

Idea to Success: Turn dreams into reality.

Act Now! is a great read for anyone looking to turn their innovative idea into a successful business. Kevin Harrington shares his valuable insights and strategies for creating a winning product, marketing it effectively, and choosing the right spokespeople and timing for infomercials. Harrington encourages readers to act quickly and persist through challenges, reminding us that success is achievable with the right mindset and determination.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.