Sociology Books

Explore the depths of human society and social behaviour in our extensive Sociology section. From theories and structures, to issues of globalisation and inequality, our selection offers insightful reads for both casual learners and seasoned sociologists. Delve into pivotal works that examine the narratives shaping our societies today.

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Shaping the Future of the Fourth Industrial Revolution: A Guide to Building a Better World

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If you're at all curious or concerned about how fast technology is changing our lives, this book is like a compass in a digital storm. Klaus Schwab comprehensively discusses the societal shifts imminent with the Fourth Industrial Revolution, offering insight into how we can actively participate in shaping these changes rather than being passive bystanders. It's a guide that empowers you to think critically and act on the intersection of technology, economy, and humanity.
The Information : A History, a Theory, a Flood - Thryft
James Gleick | Vintage

The Information: A History, A Theory, A Flood

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Goodreads rating: 4.04

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If you're fascinated by how the digital age came to be, "The Information" by James Gleick could be a rabbit hole of enlightenment. It's more than just a history book; it's a revelation of how information evolution has reshaped our thoughts and society. Imagine tracing the journey from primitive drums to the pervasive cloud, narrated in a way that connects the past to our pixelated present. It's a conversation starter and a thought provoker.
The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World

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If you've ever felt both connected and manipulated by the buzzes and pings from your phone, "The Chaos Machine" could provide you with a gripping and somewhat alarming insight. Max Fisher delves into how our online interactions are not just casual scrolls but have profound effects on our thoughts and society at large. It's an eye-opener that could change the way you view every like, share, and tweet.
We-Think
Charles Leadbeater | Profile Books

We-Think

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Goodreads rating: 3.65

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If you're fascinated by how collective intelligence is transforming our world, "We-Think" will feel like a map to the new frontier. Leadbeater deftly illustrates how platforms like Wikipedia and YouTube signify a shift from passive consumption to active, creative participation. It's thought-provoking and illuminates how this collective mindset is changing everything from work to politics.
No Filter: The Inside Story of Instagram
Sarah Frier | Simon & Schuster

No Filter: The Inside Story of Instagram

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Goodreads rating: 4.11

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If you're fascinated by the gripping narratives behind tech giants, "No Filter" offers a front-row seat to Instagram's journey from a chic startup to a social media behemoth. Sarah Frier's deep dive into the photo-sharing app exposes the tensions between innovation and business growth. It's a story that reflects our current societal dilemmas, making it a compelling read for anyone interested in the intersection of technology, culture, and business.
The Alignment Problem: How Can Machines Learn Human Values?

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As you ponder the rapid advancement of Artificial Intelligence, "The Alignment Problem" offers a deep dive into a vital conversation about technology's future trajectory. Brian Christian presents an engrossing narrative that’s both an intellectual journey and a crucial call to action for harmonizing AI development with the complex tapestry of human morality. It's a highly relevant read amidst our ever-evolving digital landscape.
Metadata - The MIT Press Essential Knowledge Series

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If you're intrigued by the skeletons of modern digital frameworks, "Metadata" is worth your attention. It lays bare the unseen yet critical structures that scaffold our information interactions, particularly as privacy concerns rise with agencies like the NSA in the spotlight. Jeffrey Pomerantz crafts an accessible gateway into understanding the complex yet vital world of metadata, making you appreciate the invisible labor that shapes our daily digital experience.
Irresistible : The Rise of Addictive Technology and the Business of Keeping Us Hooked - Thryft
Recommendation: - If you're searching for an eye-opening analysis of the addictive power of technology and its impact on our lives, Irresistible is a must-read. With compelling examples and rigorous research, Adam Alter delves into the seductive allure of our screens, shedding light on the tricks used by companies to keep us hooked. Unlike other books on technology, Irresistible offers practical solutions for regaining control over our digital habits, making it an invaluable guide for anyone who wants to break free from the grip of technology addiction.
Rise of the Robots : Technology and the Threat of a Jobless Future - Thryft

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"Rise of the Robots" provides a thought-provoking and well-reasoned argument on how rapid technological advancements could lead to mass unemployment. The book is recommended for individuals who are interested in understanding how artificial intelligence could fundamentally change the labor market and our economy, and want to be equipped with knowledge and ideas for potential solutions to ensure future prosperity."
No Ordinary Disruption: The Four Global Forces Breaking All the Trends
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If you're fascinated by the ever-evolving global economy, "No Ordinary Disruption" could be a treasure trove for you. The authors, all directors at the McKinsey Global Institute, offer a deep dive into the seismic changes shaping our world. They don't just give you facts; they equip you with a new lens to view the ripples in our global markets, making it an indispensable read for forward-thinking leaders and curious minds keen on understanding the future of business and economics.
Twitter Power: How to Dominate Your Market One Tweet at a Time
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If you're aiming to stay ahead in your market, "Twitter Power" is a strategic read. Joel Comm's insights could turn your tweets into a valuable asset for brand building and customer engagement. Incorporating real-world success stories, it provides actionable steps to harness the potential of Twitter to create an impactful, responsive online presence.
How We Compete: What Companies Around the World Are Doing to Make It in Today's Global Economy
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If you're grappling with the complexities of global business, "How We Compete" might just offer the clarity you're looking for. Suzanne Berger presents an in-depth analysis of various companies around the world and their strategies to thrive in the global market. You'll find it a compelling read if understanding the shifting sands of international trade and economic policies is up your alley.
Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth
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If you're looking for growth that's not just a fluke, this book aligns perfect strategy with real-world insights. It's like getting an insider's tour of how top brands make marketing a science, driving profitability and brand growth methodically. Consider it your not-so-secret weapon in creating a marketing culture that doesn't just aim high but scores high, consistently.
A Game Design Vocabulary: Exploring the Foundational Principles Behind Good Game Design
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If you've ever felt stuck in a rut playing games that seem all too familiar or you're a budding game designer looking to hone your craft, "A Game Design Vocabulary" by Anna Anthropy could be a game-changer for you. This book promises a deep dive into the language of game design, helping you craft experiences that resonate on every level. It's a roadmap for innovation in a field hungry for fresh perspectives. Think of this as your lexicon for breaking free from the clichés that might be holding back the transformative potential of games.
Total Recall: How the E-Memory Revolution Will Change Everything
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If you're intrigued by the intersection of technology and life's memories, "Total Recall" could be a fascinating read for you. It delves into the idea of capturing our lives in digital form, challenging our concepts of memory and personal history. Imagine being able to access every moment of your life with the click of a button – this book explores the incredible possibilities and the impact on society such technology could have.
Thoughtful Interaction Design: A Design Perspective on Information Technology
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If you’re fascinated by the marriage of technology with design ethics and aesthetics, "Thoughtful Interaction Design" could be a treasure for you. It isn't a simple step-by-step guide; think of it more as a philosophical compass for navigating the complexities of interaction design. It will challenge you to consider your responsibilities beyond mere functionality, blending practical design with ethical considerations, all wrapped up in an engaging, thought-provoking read.
Aerotropolis: The Way We'll Live Next

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If you're intrigued by the intersection of urban planning and the evolution of global commerce, "Aerotropolis" is a must-read. It provides a fascinating glimpse into how our cities and lifestyles are adapting to the demands of global connectivity. The vision of a world where the airport is the heart of urban development is as thought-provoking as it is relevant, especially for those curious about the economic and environmental implications of our rapidly globalizing society.
Abelard to Apple: The Fate of American Colleges and Universities
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If you're involved in or concerned about higher education, "Abelard to Apple" is quite the eye-opener. DeMillo provides an informed critique and a bold vision for universities teetering on the brink of irrelevance. His roadmap for change is not just a wake-up call, it's an invitation to reimagine education in a world where knowledge is a click away. Whether you're an educator, student, or policy-maker, this can be your guide towards meaningful transformation in the educational landscape.
Wonderland: How Play Made the Modern World
Steven Johnson | Macmillan

Wonderland: How Play Made the Modern World

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Goodreads rating: 3.84

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If you're fascinated by how seemingly trivial pursuits can revolutionize societies, "Wonderland" is a treasure chest for you. Steven Johnson masterfully bridges the gap between pastime pleasures and pivotal innovations, illustrating how our leisure activities catalyze profound technological advancements. Prepare for an entertaining journey through history, where joy is the unexpected hero of progress.
Rise Of The Robots - Technology And The Threat Of A Jobless Future - Thryft

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This book is a wake-up call to the potential consequences of advancing technology and artificial intelligence. It explores how automation and robotics will reshape our workforce and the impact it will have on jobs and economic inequality. By delving into the challenges and possible solutions, Rise of the Robots prepares readers to understand and navigate the rapidly changing job market. It's a must-read for anyone interested in the future of work and its implications on society.
Reality Is Broken: Why Games Make Us Better and How They Can Change the World
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If you're fascinated by how games intersect with real life, "Reality Is Broken" can shift your perspective. Jane McGonigal doesn't just champion video games for entertainment; she convincingly argues that they can tackle serious issues, empowering and engaging us in ways other mediums cannot. It's a provocative read that might just change the way you think about play and productivity.
Reset: My Fight for Inclusion and Lasting Change

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If you're intrigued by the inner workings of Silicon Valley and the ongoing conversation around workplace diversity, Ellen Pao's "Reset" could be an enlightening read for you. It's a candid account of her personal battle against gender discrimination and her broader fight for inclusion. This book might inspire you, especially if you're interested in social justice or the tech industry's culture.
Free: How Today's Smartest Businesses Profit by Giving Something for Nothing

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If you're curious about the power of 'free' in modern economics and want to understand how businesses leverage this to drive profit and innovation, "Free" offers insightful examples and analyses. It's particularly eye-catching if you're an entrepreneur or business enthusiast looking to explore unconventional models for success. This book could change the way you perceive the value exchange in the digital economy.
Storytelling on Steroids : 10 stories that hijacked the pop culture conversation - Thryft

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"Storytelling on Steroids" is a must-read for anyone interested in the evolution of pop culture through stories. Weich explores how stories can connect and engage on a massive scale, using examples like Batman and TED Talks to illustrate his points. He also notes how social media has elevated the importance of storytelling, making it more personal than ever. This book is perfect for marketers, creatives, and anyone curious about how stories impact our culture.
The Attention Merchants: From the Daily Newspaper to Social Media, How Our Time and Attention Is Harvested and Sold
If you've ever felt like your attention is being bought and sold without your consent, "The Attention Merchants" will resonate with you. Tim Wu masterfully reveals the evolution of advertising and how it shapes our behaviors and society. It's a thought-provoking read that offers a deeper understanding of the often invisible forces vying for our most precious resource: our attention.
Antisocial Media: How Facebook Disconnects Us and Undermines Democracy

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If you're feeling uneasy about how much time you spend scrolling through Facebook, "Antisocial Media" may just validate your suspicions. Siva Vaidhyanathan doesn't just critique; he delves into the societal repercussions of our favorite digital hangout. With all the talk about data privacy and fake news, this read feels like a critical piece of the puzzle, helping us understand the larger picture and the platform's impact on our real-life communities and politics.
The World Is Flat: The Globalized World in the Twenty-First Century
Thomas L. Friedman | Penguin Books

The World Is Flat: The Globalized World in the Twenty-First Century

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Goodreads rating: 3.69

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If you're intrigued by how technology bridges distances and creates a competitive global marketplace, "The World is Flat" is for you. Thomas L. Friedman takes you on a journey, explaining the complexities of globalization in a relatable way. It's like having a savvy guide walk you through the economic and social shifts that are shaping our interconnected world. With insights that can help you understand current events and what they mean for the future, this book feels like a necessary manual for anyone living in the 21st century.
Digital State: How the Internet is Changing Everything
Simon Pont | Kogan Page

Digital State: How the Internet is Changing Everything

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Goodreads rating: 3.74

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If you're curious about the tectonic shifts in the digital landscape, "Digital State" might just enlighten you. As our lives and economies become increasingly digitized, understanding the mechanics and effects of this transformation is crucial. Simon Pont, alongside a team of specialists, dives into the profound influence of the Internet on both consumer behavior and business strategy, making it an essential read if you're looking to stay ahead in the digital game.
The Know-It-Alls: The Rise of Silicon Valley as a Political Powerhouse and Social Wrecking Ball

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This book dives deep into how Silicon Valley's tech titans have redefined not just the market, but society's very fabric. If words like 'innovation' and 'disruption' pique your interest, but you're also keen to understand the ripple effects on politics and community, then this might just be the read that broadens your perspective on the digital age's architects. It's an eye-opener about the untold consequences of a tech-ridden future.
To Save Everything, Click Here: Technology, Solutionism, and the Urge to Fix Problems That Don't Exist

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If you're intrigued by the digital age's impact on society, Evgeny Morozov's perspective is enlightening. This book challenges the assumption that technology is the panacea for all societal issues. It's great for sparking deep thought about how we interact with technology and its role in our lives. You might find it's a conversation starter about the implications of our increasingly tech-reliant world.
Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

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If you’re intrigued by the collective power of the internet and its impact on innovation, "Crowdsourcing" could offer compelling insights. Jeff Howe unpacks the concept that's shaping the modern economy, exploring how gathering ideas from a diverse mass can drive progress in business and beyond. You might find it inspiring to see how the crowd is not only wise but can be the driving force behind successful ventures.
Age of Context: Mobile, Sensors, Data and the Future of Privacy

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If you're into staying ahead of the curve on technology and its societal implications, "Age of Context" is something you won't want to miss. Scoble and Israel navigate the complex intersection of mobile, data, sensors, and location technology with an engaging foresight that speaks to both enthusiasts and skeptics. And if you're worried about privacy, they tackle that head-on, offering a nuanced perspective on the tradeoffs between convenience and personal secrecy.
Grown Up Digital: How the Net Generation is Changing Your World - Thryft

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SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived.
Are you ready for it?

Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.

The bottom line is this: If you understand the Net Generation, you will understand the future.

If you're a Baby Boomer or Gen-Xer: This is your field guide.

A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled "screenagers" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.

Grown Up Digital reveals:



How the brain of the Net Generation processes information Seven ways to attract and engage young talent in the workforceSeven guidelines for educators to tap the Net Gen potentialParenting 2.0: There's no place like the new home Citizen Net: How young people and the Internet are transforming democracy
Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the "Net Geners" are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.

The Digital Age is here. The Net Generation has arrived. Meet the future.


Author: Don Tapscott
Format: Hardback
Number of Pages: 384
Publisher: McGraw-Hill Education - Europe
Publication Date: 16 Dec 2009
The Victory Lab: The Secret Science of Winning Campaigns

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If you're fascinated by the intersection of politics and data, "The Victory Lab" could be a treasure trove for you. This book peels back the curtain on the modern tactics campaign strategists harness to sway voters and win elections. It's like gaining VIP access to the control rooms of political campaigns, understanding how decisions are influenced by numbers and predictive modeling. Whether you're a political enthusiast or curious about the power of data analytics, the insights here make for an engaging and thought-provoking read.
Meatball Sundae - How New Marketing Is Transforming The Business World (And How To Thrive In It) - Thryft
A meatball sundae is the unfortunate result of mixing two good ideas. The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on. The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited. The challenge most organizations they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website. This book explores the 14 trends that are changing our world and how organizations can either embrace them or be punished by them.
Wikinomics: How Mass Collaboration Changes Everything

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If you're fascinated by the power of collective intelligence and the era of open-source innovation, "Wikinomics" is your window into the future of business and economics. Don Tapscott expertly guides you through real-world examples of mass collaboration reshaping industries. This isn’t just for tech enthusiasts; it's a blueprint for anyone interested in adapting to a rapidly changing digital landscape.
Now I Know Who My Comrades Are: Voices from the Internet Underground - Thryft
Emily Parker | Sarah Crichton Books

Now I Know Who My Comrades Are: Voices from the Internet Underground

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Goodreads rating: 3.93

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If you're intrigued by the intersection of technology and political activism, "Now I Know Who My Comrades Are" offers compelling narratives of courage against censorship. The book reveals the power of the Internet to connect and mobilize, demonstrating that even under oppressive governments, people can find solidarity and a louder voice. It's an inspiring read that casts light on the modern struggle for freedom of expression and the role of social media in shaping political landscapes.
If you're intrigued by the undercurrents that drive societal shifts, "The Pirate's Dilemma" offers an insightful perspective. It's a deep dive into the rebellious fringes that shape mainstream culture and commerce. The book could be a great pick for you if you're fascinated by the interplay between subversion and progress, and how today's rebels are crafting tomorrow's norms.
I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted

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If you're fascinated by the intersection of technology and everyday life, Nick Bilton's insights will resonate with you. He navigates the complex ways our world is morphing due to the digital revolution, offering a compelling view that feels like a roadmap to navigating modernity with more awareness.
The Challenge of the 21st Century : Managing Technology and Ourselves in a Shrinking World - Thryft

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This book is a must-read for anyone who is interested in understanding the challenges that come with the technological advancements and its impact on our lives. The authors use the example of the Exxon Valdez oil spill to demonstrate the need for multiple-perspective examination of technological hazards. They provide insightful discussions on issues such as balancing short-term and long-term concerns and individual vs. societal responsibilities. This book is an essential guide for managers, policy-makers, and students who aspire to be leaders in business, engineering, or science.
Telecommunications - Thryft
Senior Lecturer Department of Geography John Allen | Thomas Nelson Publishers

Telecommunications

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Goodreads rating: 0.0

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Diving into this book feels like you're enrolling in a mini-telecommunications course at the University of Bath. Its clarity in objectives and summaries make it a staple for anyone serious about mastering the subject. The inclusion of independent learning activities not only strengthens understanding but also ensures you consider the wider economic, social, and environmental implications of telecoms—an integral skillset for professionals in the field.
If you've been keen on grasping how the technological epicenter is moving towards Asia, "IT and the East" is a pivotal read. The book doesn't just outline the emerging trends; it offers an in-depth analysis of India and China's growing influence in technology and innovation. Bridging the knowledge gap, it can provide you with strategic insights into the future landscape of global tech competition. Whether you're a business strategist or just tech-curious, understanding these dynamics could be crucial for staying ahead.
E-Supply Chain - Using the Internet to Revolutionize Your Business: How Market Leaders Focus Their Entire Organization on Driving Value to Customers

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If you're intrigued by how market leaders seamlessly integrate the internet into their supply chains for unmatched efficiency and customer satisfaction, this book could reveal some groundbreaking strategies. The authors, Poirier and Bauer, offer a forward-thinking exploration that feels especially relevant for entrepreneurs or business managers looking to stay ahead in a digital-first economy. Despite its publication date, the fundamental insights remain pertinent in today's rapidly evolving e-commerce landscape.
International Business: a Managerial Perspective - Thryft
Ricky W. Griffin, Michael W. Pustay  | Db Addison Wesley (lpe)

International Business: a Managerial Perspective

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Goodreads rating: 4.09

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This book is a comprehensive guide for executives seeking to expand their business internationally. Griffin offers practical insights and strategies on the challenges of managing multinational corporations. The book presents a well-rounded perspective on international business, addressing cultural, political, and economic factors affecting global competition. The author has adopted an integrated approach, combining theoretical concepts, case studies, and real-world examples to give readers a hands-on experience. It is highly recommended for managers who want to gain a competitive edge in the global arena.
Net, Blogs And Rock 'N' Roll - How Digital Discovery Works And What It Means For Consumers, Creators And Culture - Thryft

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"Net, Blogs And Rock 'N' Roll is a great read for anyone interested in understanding how digital discovery has changed the way we consume media. The author breaks down the three strands of digital discovery: Trying Out, Links, and Community, and explains how they work together in the fan economy. Readers will also gain insights into the latest technologies and techniques available for creators and intermediaries to connect with communities of fans and consumers."
Growing Up Digital - The Rise Of The Net Generation - Thryft
Don Tapscott | Mcgraw-hill

Growing Up Digital - The Rise Of The Net Generation

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Goodreads rating: 3.65

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This book is a must-read for anyone who wants to gain insight into the Net Generation, born and raised in an environment deeply intertwined with the internet. The author brings to light how this generation will shape the political, economic, and cultural agenda for the future, making it a crucial read for educators, business leaders, and anyone who wants to stay ahead of the curve.
Women, Work and Computing
Ruth Woodfield | Cambridge University Press

Women, Work and Computing

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Goodreads rating: 3.0

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If you're intrigued by the intersection of gender, technology, and societal change, "Women, Work And Computing" is a thought-provoking dive into the issue. Ruth Woodfield critically explores varying perspectives on women's engagement with computers, offering rich qualitative data. This book doesn't just skim the surface; it provides a nuanced examination that will challenge and enlighten anyone interested in the subject.
The Halal Frontier: Muslim Consumers in a Globalized Market - Contemporary Anthropology of Religion

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If you're curious about how faith intersects with daily choices in a global context, "The Halal Frontier" might fascinate you. Johan Fischer delves into the world of Malay Muslims in London, exploring halal not just as a dietary restriction but as a lifestyle adapting and thriving amid modern globalization. It's a thoughtful read for anyone interested in the dynamics of religious observance in contemporary society.
Futurewise - Thryft
Patrick Dixon | Ips - Profile Books

Futurewise

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Goodreads rating: 3.5

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Futurewise by Patrick Dixon is a recommended read for entrepreneurs and business leaders who want to stay ahead of the curve and navigate the rapid changes of the business world with foresight. The author presents insights and analysis on emerging trends and their potential impact on global business practices. The book's unique feature is its emphasis on the interconnectivity of different fields and how they will converge in the future. Recommended for those who want to be Futurewise.
Global Metropolitan: Globalizing Cities in a Capitalist World - Questioning Cities

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If you're fascinated by the transformation of urban landscapes and how global economic currents mold them, John R. Short's exploration in "Global Metropolitan" could offer valuable insights. The book delves into the discourse of globalization as it intertwiles with city development, making it a compelling read for anyone interested in urban studies, economics, or social science. You'll get a panoramic view of how global forces are actively sculpting the very foundation of our cities.

Understanding Social Dynamics

At Thryft, our Sociology section serves as a gateway to understanding complex social structures and behaviours. We offer a wide range of titles covering key sociological theories, modern societal challenges, by influential thinkers. Sociology engages with real world issues, functioning as a lens to view personal and collective social identities. Whether you’re pursuing personal growth or specific academic interests, our collection has something for everyone. Connect with these enlightening works today.