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Sociology Books

Explore the depths of human society and social behaviour in our extensive Sociology section. From theories and structures, to issues of globalisation and inequality, our selection offers insightful reads for both casual learners and seasoned sociologists. Delve into pivotal works that examine the narratives shaping our societies today.

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The Mathematics of Games of Strategy: Theory and Applications

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If you're intrigued by how strategic decisions are crafted when you don't have all the pieces of the puzzle, this book is for you. Melvin Dresher, a skilled mathematician, breaks down complex theories with clarity, making them accessible to readers interested in the practical applications of game theory to various fields like business and economics. Reading this could change the way you approach decision making under uncertainty.
Futurewise - Thryft
Patrick Dixon | Ips - Profile Books

Futurewise

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Futurewise by Patrick Dixon is a recommended read for entrepreneurs and business leaders who want to stay ahead of the curve and navigate the rapid changes of the business world with foresight. The author presents insights and analysis on emerging trends and their potential impact on global business practices. The book's unique feature is its emphasis on the interconnectivity of different fields and how they will converge in the future. Recommended for those who want to be Futurewise.
Lead the Work: Navigating a World Beyond Employment

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If you're fascinated by the seismic shifts transforming today's job market, "Lead the Work" is a valuable resource. With a forward-thinking approach, the book dissects the trend of impermanent employment and provides you with solid management strategies to navigate the wave of change. It's a must-read for managers and leaders keen on ensuring their organization stays competitive in a world where traditional employment bonds are dissolving.
Niche: Why the Market No Longer Favours the Mainstream

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Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
The Observational Research Handbook - Thryft
American Marketing Association, Bill Abrams  | Mcgraw-hill

The Observational Research Handbook

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The Observational Research Handbook would be a valuable read for marketing and advertising professionals, market researchers, and manufacturers of consumer products who want to gain insights into consumer behavior. The book provides a comprehensive guide on how to conduct an observational research study, including tips on setting study objectives, selecting the appropriate research method, defining the parameters of a study, creating interview scripts, and analyzing the results. The most unique and distinctive feature of the book is the in-depth case study included in the appendix, which provides readers with a real proposal and analysis of the results. Overall, The Observational Research Handbook is a must-read for anyone interested in conducting observational research.
Working Knowledge: How Organizations Manage What They Know

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If you're looking to transform the intangible knowledge of your team into tangible results, this book could be your guide. Davenport and Prusak offer insights that bridge the gap between information and actionable enterprise wisdom. They present knowledge management in a way that could kindle strategic thinking and foster a learning culture within your organization.
International Business: a Managerial Perspective - Thryft
Ricky W. Griffin, Michael W. Pustay  | Db Addison Wesley (lpe)

International Business: a Managerial Perspective

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This book is a comprehensive guide for executives seeking to expand their business internationally. Griffin offers practical insights and strategies on the challenges of managing multinational corporations. The book presents a well-rounded perspective on international business, addressing cultural, political, and economic factors affecting global competition. The author has adopted an integrated approach, combining theoretical concepts, case studies, and real-world examples to give readers a hands-on experience. It is highly recommended for managers who want to gain a competitive edge in the global arena.
G-Forces : The 35 Global Forces Restructuring Our Future - Thryft
Frank Feather | William Morrow & Co

G-Forces : The 35 Global Forces Restructuring Our Future

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This book is recommended for those interested in understanding the global trends and their impact on our future. It presents a detailed analysis of 35 forces of change, from politics to technology, and how they shape our world. The author provides a compelling perspective on the direction of progress, and the associated opportunities and challenges. The unique feature of this book is its geo-specific research, providing insights on global trends in a localized context. Readers will appreciate the depth and breadth of the analysis, and the thought-provoking predictions for our future.
Dynamic Governance: Embedding Culture, Capabilities and Change in Singapore

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If you're intrigued by the principles and practices that underpin successful governments, "Dynamic Governance" offers thoughtful insights into Singapore's ability to adapt and thrive amidst global challenges. It's not just a political textbook; it's an inspiration for organizations and leaders aiming to infuse their structures with agility and responsiveness. This book might just change your perspective on governance and organizational transformation.
Grown Up Digital: How the Net Generation is Changing Your World - Thryft
Don Tapscott | Mcgraw Hill

Grown Up Digital: How the Net Generation is Changing Your World

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SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived. Are you ready for it?Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital - and they're part of a global cultural phenomenon that's here to stay.The bottom line is this: If you understand the Net Generation, you will understand the future. If you're a Baby Boomer or Gen-Xer: This is your field guide.A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled "screenagers" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.Grown Up Digital reveals:- How the brain of the Net Generation processes information- Seven ways to attract and engage young talent in the workforce- Seven guidelines for educators to tap the Net Gen potential- Parenting 2.0: There's no place like the new home- Citizen Net: How young people and the Internet are transforming democracyToday's young people are using technology in ways you could never imagine. Instead of passively watching television, the "Net Geners" are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.The Digital Age is here. The Net Generation has arrived. Meet the future.
Storytelling on Steroids : 10 stories that hijacked the pop culture conversation - Thryft
John Weich | Laurence King Publishing

Storytelling on Steroids : 10 stories that hijacked the pop culture conversation

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Goodreads rating: 3.7

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"Storytelling on Steroids" is a must-read for anyone interested in the evolution of pop culture through stories. Weich explores how stories can connect and engage on a massive scale, using examples like Batman and TED Talks to illustrate his points. He also notes how social media has elevated the importance of storytelling, making it more personal than ever. This book is perfect for marketers, creatives, and anyone curious about how stories impact our culture.
The Halal Frontier: Muslim Consumers in a Globalized Market - Contemporary Anthropology of Religion

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If you're curious about how faith intersects with daily choices in a global context, "The Halal Frontier" might fascinate you. Johan Fischer delves into the world of Malay Muslims in London, exploring halal not just as a dietary restriction but as a lifestyle adapting and thriving amid modern globalization. It's a thoughtful read for anyone interested in the dynamics of religious observance in contemporary society.
The Want Makers
Eric Clark | Penguin Books

The Want Makers

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Goodreads rating: 3.67

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"The Want Makers" is a thought-provoking dive into the advertising world that surrounds us. If you've ever felt curious about the invisible forces that nudge our decisions every day, Eric Clark's well-researched exploration will provide you not just with historical insights, but with a critical lens to view modern consumer culture. It's a revealing read for anyone interested in the psychological levers behind our spending habits and societal trends.
Industrial Organization: Theory and Applications
Oz Shy | The Mit Press

Industrial Organization: Theory and Applications

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Goodreads rating: 4.27

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If you're delving into the relationship between market structures and legal frameworks, "Industrial Organization: Theory and Applications" could be the mental gym you need. It simplifies complex concepts, making them accessible without losing their vital rigor. Perfect for those who want a substantial, yet approachable entry into the intricacies of how industries operate under various market conditions. Whether you’re an undergraduate looking to grasp foundational theories or a master's student in need of a concise guide, this text will meet you where you are in your academic journey.
The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb - Thryft

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The Dynamics of Mass Communication offers a comprehensive and engaging look into the world of media and communication. With a focus on ethics and critical cultural perspectives, this book provides an in-depth understanding of the history, organization, ownership, and economics of the media. The addition of a section on the impact of the digital age in each media chapter makes this text an essential read for anyone interested in staying up-to-date with modern communication.
International Marketing - Thryft
Mark D. Griffiths, Andreas Riege, Masaaki Kotabe  | Wiley

International Marketing

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Recommended for students studying international business. Provides real-world examples and highlights the importance of understanding competition from local SMEs and MNCs.
Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy
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If you've ever felt like invisible forces shape our society, "Weapons of Math Destruction" is a book that brings those shadows into the light. Cathy O'Neil's background gives her insight into the algorithms dictating life-changing decisions without accountability. This book isn't just a read; it's a wake-up call to understand and question the hidden structures that could be influencing your life right now.
Fifty Things That Made the Modern Economy
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"Fifty Things That Made the Modern Economy" is a treasure trove for the curious mind. It opens up conversations about how seemingly simple inventions have reshaped the world. As you flip through its pages, you'll find a mix of delight and awe in how Tim Harford connects the dots between innovation and societal shifts. It's a book that not only informs but also engenders appreciation for the everyday objects and concepts that underpin our lives.
Age of Discovery : Navigating the Risks and Rewards of Our New Renaissance - Thryft
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Age of Discovery could be a good read for those who are curious about the challenges and opportunities that come with rapid global change. This book takes a historical perspective, drawing parallels between the first Renaissance and our present era, highlighting the risks and rewards that come with discovery. If you're interested in understanding the interconnectedness of our world and how it shapes our lives, this book will provide valuable insights and inspire you to navigate the uncertainties of the future with wisdom and courage.
The World is Flat : The Globalized World in the Twenty-first Century - Thryft
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The beginning of the twenty-first century will be remembered, friedman argues, not for military conflicts or political events, but for a whole new age of globalization - a flattening of the world the explosion of advanced technologies now means that suddenly knowledge pools and resources have connected all over the planet, levelling the playing field as never before, so that each of us is potentially an equal - and competitor - of the other the rules of the game have changed forever - but does this death of distance, which requires us all to run faster in order to stay in the same place, mean the world has got too small and too flat too fast for us to adjust friedman brilliantly demystifies the exciting, often bewildering, global scene unfolding before our eyes, one which we sense but barely yet understand the world is flat is the most timely and essential update on globalization, its successes and its discontents, powerfully illuminated by a world-class writer in his new if its not happening, its because youre not doing it and what happens when we all have dogs hearing the author explores both the benefits and disadvantages of the very latest developments in global communication the emergent popularity of blogging, pod-casting, youtube and myspace enable the modern world citizen to broadcast their views to a potential audience of billions, and the proliferation of internet access to even the poorest communities gives everyone who wants to the tools to address issues of social injustice and inequality on the other hand the technology that seems to improve communication on a global scale causes it to deteriorate on a local scale identifying ours as the age of interruption, friedman discusses the annoyance and dangers of blackberrys in meeting rooms, hands-free kits in conversation and using a phone or ipod whilst driving
Everything and Less - The Novel in the Age of Amazon
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Mark McGurl | Verso

Everything and Less - The Novel in the Age of Amazon

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"Everything and Less" will resonate with you if you're curious about the seismic shifts in literary culture since Amazon's rise. It's a thoughtful dissection of the marketplace and our changing tastes in literature, guided by an omnipresent algorithm that decides what gets read and what remains hidden. Mark McGurl's keen analysis offers a rich perspective that's both enlightening and a bit unsettling for avid readers and writers contemplating the current and future state of the written word.
The World is Flat : The Globalized World in the Twenty-first Century - Thryft
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Thomas L. Friedman | Penguin Books

The World is Flat : The Globalized World in the Twenty-first Century

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"The World is Flat" offers a timely update on globalization and its effects. Friedman provides a compelling account of how advanced technologies have connected the world, and how this "flattening" affects us all. Through his impressive writing, Friedman helps readers understand the opportunities and challenges of the new global age. If you'd like to understand the workings of the global economy and how technology is shaping our future, this book is for you.
The Relational Economy : Geographies of Knowing and Learning - Thryft
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This book is a valuable resource for those who want to gain knowledge about the impact of global changes in technology, demand, and competition on the organization of production and the circulation of knowledge across local, national, and global flows. The book employs a novel relational framework, which recognizes values, interpretative frameworks, and decision-making practices as subject to the contextuality of the social institutions that characterize the relationships between the human agents. This book is highly recommended for researchers, academics, and students studying social sciences.
Fun Inc. - Thryft
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Tom Chatfield | Pegasus Books

Fun Inc.

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Recommendation: If you've ever been curious about the captivating realm of video games and their impact on our society, "Fun Inc." is a must-read. Tom Chatfield delves deep into the evolution of the gaming industry, unveiling fascinating facts and statistics that challenge common stereotypes. From the influential role of female gamers to the mind-boggling budgets behind blockbuster games, this book sheds light on the ever-growing influence of virtual worlds. Whether you're a dedicated gamer or simply intrigued by the power of technology, "Fun Inc." will open your eyes to a whole new level of entertainment.
The Gordian Knot : Political Gridlock on the Information Highway - Thryft
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The Gordian Knot provides a detailed historical account of the national debate surrounding the development of a national information infrastructure. The authors outline the issues with the political process surrounding the policy-making and provide a policy proposal for a reformed regulatory structure that builds and protects meaningful competition. This book is perfect for those interested in the history of telecommunications, radio, and television broadcasting and the policy-making surrounding these industries.
The Lexus and the Olive Tree - Thryft
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Thomas L. Friedman | Anchor

The Lexus and the Olive Tree

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The Lexus and the Olive Tree is a thought-provoking book that walks its readers through a complex topic, making it easy to understand. Thomas L. Friedman, in his signature style, blends his experiences, stories and insights to give an account of how globalization shapes the world we live in. The book challenges readers to find the balance between working towards common goals and preserving culture, tradition, and heritage, as the international system replaces Cold War divisions. It is a must-read for anyone looking to be enlightened on economics, world affairs, and the impacts of globalization.
Eyes Wide Open
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Noreena Hertz | China Press

Eyes Wide Open

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If you ever feel paralyzed by the sheer volume of information we're bombarded with daily, "Eyes Wide Open" could be your guide. Noreena Hertz doesn't just identify the problem; she offers a practical roadmap for navigating through the noise. Her ten-step process pulls from diverse examples, which shows just how universally applicable her advice is. As a book-keeper, I've seen readers appreciate how Hertz empowers them to become more discerning and assertive in their decisions.
Grown Up Digital: How the Net Generation is Changing Your World - Thryft
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SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived.
Are you ready for it?

Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.

The bottom line is this: If you understand the Net Generation, you will understand the future.

If you're a Baby Boomer or Gen-Xer: This is your field guide.

A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled "screenagers" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.

Grown Up Digital reveals:



How the brain of the Net Generation processes information Seven ways to attract and engage young talent in the workforceSeven guidelines for educators to tap the Net Gen potentialParenting 2.0: There's no place like the new home Citizen Net: How young people and the Internet are transforming democracy
Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the "Net Geners" are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.

The Digital Age is here. The Net Generation has arrived. Meet the future.


Author: Don Tapscott
Format: Hardback
Number of Pages: 384
Publisher: McGraw-Hill Education - Europe
Publication Date: 16 Dec 2009
Meatball Sundae - How New Marketing Is Transforming The Business World (And How To Thrive In It) - Thryft
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A meatball sundae is the unfortunate result of mixing two good ideas. The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on. The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited. The challenge most organizations they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website. This book explores the 14 trends that are changing our world and how organizations can either embrace them or be punished by them.
Digital Ape - Thryft
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Nigel Shadbolt | Scribe Publications

Digital Ape

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You seem curious about the ever-growing presence of AI in our daily lives. "Digital Ape" by Nigel Shadbolt is a grounded guide that navigates through this complex topic with clarity. It balances dispelling fears and acknowledging challenges, putting control back into human hands. Ideal for those seeking an insightful perspective on how to coexist with, and benefit from, smart technology.
Metacapitalism : The E-business Revolution and the Design of 21st Century Companies and Markets - Thryft
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This book is essential reading for business leaders looking to transform their companies into e-business models. Through case studies of major corporations and industries, the authors reveal how market leaders are leveraging global expansion, capital, and technology to accelerate growth and value creation. They introduce new concepts that will become a natural part of the business lexicon in the near future, such as "value-added communities" and "brand-owning" companies. If you want to stay ahead of the game, MetaCapitalism is the book for you.
Living Digital 2040: Future Of Work, Education And Healthcare - Thryft
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This book is a must-read for anyone who wants to stay ahead in the digital era. Living Digital 2040 offers a fascinating glimpse into the future of work, education, and healthcare, exploring how technology will revolutionize our lives. King Wang Poon presents a comprehensive vision of smart cities and digital economies, providing valuable insights and practical advice. Get ready to embrace the possibilities of tomorrow with this illuminating read!
If you're someone looking to make a real difference in the world using the tools at your fingertips, then "The Dragonfly Effect" is right up your alley. It goes beyond just the technical how-tos of social platforms and dives deep into influencing positive change by aligning your mission with strategic, creative, and audience-engaging approaches. The diverse case studies included in the book—from global giants to innovative startups—provide inspiring and practical blueprints for effecting powerful social good.
Seeking A Better Urban Future - Thryft
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Koon Hean Cheong | Wspc

Seeking A Better Urban Future

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This book is highly recommended for anyone interested in understanding how cities tackle the unique problems and opportunities they face in today's world. Dr. Cheong, the CEO of the Housing and Development Board, shares her expertise and insights on how cities can plan and develop to create a better life for their citizens. With a focus on Singapore, she explores the considerations and constraints of a small city-state with an open economy. This book will broaden your perspective on urbanization and inspire you to seek innovative solutions for a better urban future.
Powershift : Knowledge, Wealth and Violence at the Edge of the 21st Century - Thryft
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This book is a must-read for those interested in understanding the changing nature of power in the modern world. Toffler offers insightful analysis into the shifting geopolitical landscape and how knowledge plays a crucial role in shaping it. With over 500 pages, the book is comprehensive and detailed, providing a thorough understanding of the topic.
Postmodern Management and Organization Theory - Thryft
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This book is an excellent resource for those looking to critically evaluate postmodern theory in the realm of management and organization theory. It provides an overview of the history and evolution of relevant postmodern philosophies including feminist, cultural, and environmental philosophies. It establishes an agenda for future research, making it a valuable resource for scholars, researchers and upper-level students in organization theory, organization behavior and change, management, and industrial psychology.

Understanding Social Dynamics

At Thryft, our Sociology section serves as a gateway to understanding complex social structures and behaviours. We offer a wide range of titles covering key sociological theories, modern societal challenges, by influential thinkers. Sociology engages with real world issues, functioning as a lens to view personal and collective social identities. Whether you’re pursuing personal growth or specific academic interests, our collection has something for everyone. Connect with these enlightening works today.