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Two Billion Eyes: The Story of China Central Television

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Inside China's colossal state broadcasting juggernaut.

If you're curious about the intricate dynamics shaping modern China's identity, "Two Billion Eyes" is a must-read. Ying Zhu takes you behind the scenes of CCTV, revealing how television has become a unique platform for discourse in a country with limited freedom of expression. This book is an eye-opener on the power of media in Chinese society and politics. It's especially relevant if you're interested in media studies, Asian politics, or understanding how state-run enterprises can influence public opinion and culture.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Two Billion Eyes: The Story of China Central Television

Regular price $10.90
Unit price
per
Compare to estimated retail price: S$26.58  
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Sale: Buy 2 Get 1 Free

Add any 3 preloved items to your cart and use code B2G1F at checkout. Ends 12/7/26 11:59PM SGT.

ISBN: 9781595589798
Authors: Ying Zhu
Publisher: The New Press
Date of Publication: 2014-03-04
Format: Paperback
Related Collections: Sociology, Politics
Goodreads rating: 3.86
(rated by 14 readers)

Description

“Up until Two Billion Eyes,” wrote the Los Angeles Review of Books, “the view of Chinese media has often been limited…[Ying] Zhu expands the periphery of our vision.” Acclaimed in hardcover by experts on China, Zhu's brilliant dissection of China Central Television (CCTV) is the first book to look at the dynamic modern media conglomerate and official mouthpiece of the Chinese Communist Party, with an audience of over 1.2 billion viewers globally, including millions in the United States. With “cogent analysis and penetrating insight” (Publishers Weekly), Two Billion Eyes tells the groundbreaking story of this hugely influential media player. “A fascinating window into the emergence of a Chinese public sphere” (Fredric Jameson) and “an indispensable guide to the Chinese media landscape” (The New Inquiry), Two Billion Eyes explores how commercial priorities and journalistic ethics have competed with the demands of state censorship and how Chinese audiences themselves have grown more critical. A “unique window” (South China Morning Post) into one of the world's most important corporations, this is a crucial new book for anyone seeking to understand contemporary China.
 

Inside China's colossal state broadcasting juggernaut.

If you're curious about the intricate dynamics shaping modern China's identity, "Two Billion Eyes" is a must-read. Ying Zhu takes you behind the scenes of CCTV, revealing how television has become a unique platform for discourse in a country with limited freedom of expression. This book is an eye-opener on the power of media in Chinese society and politics. It's especially relevant if you're interested in media studies, Asian politics, or understanding how state-run enterprises can influence public opinion and culture.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.