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Marketing and the Social Environment: A Readings Text

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Marketing strategies for a changing world.

This book is great for individuals who are interested in understanding how the contemporary social environment affects marketing strategies. It provides a comprehensive discussion on how businesses should make use of their resources productively by identifying social trends that may contribute to better marketing performance and helps readers navigate marketing challenges within the changing global social context.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Marketing and the Social Environment: A Readings Text

Regular price $5.90 Now $3.90 Save 34%
Unit price
per
ISBN: 9780884050230
Related Collections: Sociology, Business
Related Topics: Management, Social Issues

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Marketing strategies for a changing world.

This book is great for individuals who are interested in understanding how the contemporary social environment affects marketing strategies. It provides a comprehensive discussion on how businesses should make use of their resources productively by identifying social trends that may contribute to better marketing performance and helps readers navigate marketing challenges within the changing global social context.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.