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Sale

International Marketing

by Lloyd C. Russow Vern Terpstra
$5.90 Now $3.90 Save 34% more
International Marketing - Thryft
International Marketing - Thryft

Global trade made simple in 8 words.

International Marketing is a comprehensive guide for anyone looking to understand the intricacies of global business. The expertise of its authors, Michael R. Czinkota and Ilkka Ronkainen, is evident in the wealth of information provided, making it a must-read for students and professionals in the field. The book stands out for its emphasis on export promotion and development, and its focus on practical strategies for global business success.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

International Marketing

by Lloyd C. Russow Vern Terpstra
$5.90 Now $3.90 Save 34% more
ISBN: 9780030539848
Authors: Lloyd C. Russow Vern Terpstra
Publisher: Dryden Press
Date of Publication: 1990-01-01
Format: Paperback
Related Collections: Business, Sociology, Economics
Related Topics: Economics, Finance, Management, Sociology, Society
Goodreads rating: 4.0
(rated by 9 readers)

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Description

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Global trade made simple in 8 words.

International Marketing is a comprehensive guide for anyone looking to understand the intricacies of global business. The expertise of its authors, Michael R. Czinkota and Ilkka Ronkainen, is evident in the wealth of information provided, making it a must-read for students and professionals in the field. The book stands out for its emphasis on export promotion and development, and its focus on practical strategies for global business success.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.