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Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth
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Marketing strategies infused with innovation and accountability.
If you're looking for growth that's not just a fluke, this book aligns perfect strategy with real-world insights. It's like getting an insider's tour of how top brands make marketing a science, driving profitability and brand growth methodically. Consider it your not-so-secret weapon in creating a marketing culture that doesn't just aim high but scores high, consistently.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale
Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth
Regular price
$31.90
Now $18.90
Save 41%
- Unit price
- / per
Save 40%
Save 39%
Save 37%
Save 41%
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Find out more about our process here.
Editions
Quantity selected exceeds current stock
ISBN: 9780132331593
Publisher: Wharton School Pub
Date of Publication: 2007-01-01
Format: Hardcover
Related Topics:
Society,
Management,
Entrepreneurship,
Communication,
Sociology,
Technology,
Finance
Goodreads rating: 3.88
(rated by 8 readers)
Description
Marketing is part art and part science. This book shows how to translate consumer insights into relevant innovations and actionable marketing plans. It provides metrics to measure marketing effectiveness and guidance on building a marketing discipline that drives profitable growth, strengthens brand equity, and maximizes long-term value. Learn how to integrate customer knowledge with technology to identify breakthrough opportunities, move faster, and maximize the impact of every marketing investment.
Adding product to your cart
Marketing strategies infused with innovation and accountability.
If you're looking for growth that's not just a fluke, this book aligns perfect strategy with real-world insights. It's like getting an insider's tour of how top brands make marketing a science, driving profitability and brand growth methodically. Consider it your not-so-secret weapon in creating a marketing culture that doesn't just aim high but scores high, consistently.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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