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Global Marketing Management

$12.90 Now $9.90 Save 23% more
Global Marketing Management - Thryft
Global Marketing Management - Thryft

Navigating global marketing in competitive landscapes.

If you're studying or planning a career in marketing, "Global Marketing Management" is the kind of comprehensive guide that can really broaden your perspectives. Kotabe and Helsen take a deep dive into how marketing operations intersect with global challenges, giving well-rounded insights that are crucial in today's dynamic business world. It's more than textbook theory; it's a strong foundation for real-world application in a market that's constantly evolving due to economic pressures.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Global Marketing Management

$12.90 Now $9.90 Save 23% more
ISBN: 9780470505748
Related Collections: Business, Sociology, Economics
Related Topics: Sociology, Finance, Economics, Management, Society, Social Issues

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Description

Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text's guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more multilateral. The 5th Edition further addresses some peculiar phenomena being observed in global marketing today. Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Navigating global marketing in competitive landscapes.

If you're studying or planning a career in marketing, "Global Marketing Management" is the kind of comprehensive guide that can really broaden your perspectives. Kotabe and Helsen take a deep dive into how marketing operations intersect with global challenges, giving well-rounded insights that are crucial in today's dynamic business world. It's more than textbook theory; it's a strong foundation for real-world application in a market that's constantly evolving due to economic pressures.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.