New

Understanding Media: The Extensions of Man

Regular price $17.90
Unit price
per
Compare to estimated retail price: S$34.27  

Prophetic insights on media's societal transformation.

Imagine grasping the future of our digital world decades before anyone else—that's what McLuhan offers in "Understanding Media." It's an intellectual adventure for anyone intrigued by how technology shapes society and communication. Now, his concepts of the "global village" and "the medium is the message" are not just relevant but essential in navigating our globally connected lives. If you're curious about the impact of media and want to see where it all was predicted, this book is a fascinating exploration that feels more like a roadmap with each passing day.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Understanding Media: The Extensions of Man

Regular price $17.90
Unit price
per
Compare to estimated retail price: S$34.27  
ISBN: 9780415253970
Authors: Marshall McLuhan
Publisher: Routledge
Date of Publication: 2001-05-18
Format: Paperback
Related Collections: Philosophy, Sociology, Science
Related Topics: Theory, Psychology
Goodreads rating: 4.1
(rated by 3916 readers)

Description

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.
Condition guide
 

Similar Reads

Prophetic insights on media's societal transformation.

Imagine grasping the future of our digital world decades before anyone else—that's what McLuhan offers in "Understanding Media." It's an intellectual adventure for anyone intrigued by how technology shapes society and communication. Now, his concepts of the "global village" and "the medium is the message" are not just relevant but essential in navigating our globally connected lives. If you're curious about the impact of media and want to see where it all was predicted, this book is a fascinating exploration that feels more like a roadmap with each passing day.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.