The Tipping Point : How Little Things Can Make a Big Difference

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The Tipping Point : How Little Things Can Make a Big Difference

Regular price $10.87
Unit price
per
Compare to estimated retail price: S$20.34  
ISBN: 9780349113463
Authors: Malcolm Gladwell
Publisher: Abacus
Date of Publication: 2001-01-01
Format: Paperback
Goodreads rating: 4.0
(rated by 810265 readers)

Description

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.