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The Buying Brain: Secrets for Selling to the Subconscious Mind

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Unlock neuroscience for effective marketing strategies.

Delving into 'The Buying Brain' will be a game-changer if you're into marketing or sales, keen to understand the gray matter behind consumer choices. It's not just about selling; it’s about creating products and experiences that resonate with the hidden impulses of the subconscious. This book could give you edge, offering insights that turn passive browsing into eager buying.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

The Buying Brain: Secrets for Selling to the Subconscious Mind

Regular price $14.90
Unit price
per
Compare to estimated retail price: S$43.22  
ISBN: 9780470601778
Authors: A.K. Pradeep
Publisher: Wiley
Date of Publication: 2010-07-22
Format: Hardcover
Goodreads rating: 3.71
(rated by 343 readers)

Description

If you understand brain basics, you'll sell more. As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to brain-friendly product concepts, design, prototypes, and formulation; highly effective packaging, pricing, advertising, and in-store marketing; and building stronger brands that attract deeper consumer loyalty. A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.
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Unlock neuroscience for effective marketing strategies.

Delving into 'The Buying Brain' will be a game-changer if you're into marketing or sales, keen to understand the gray matter behind consumer choices. It's not just about selling; it’s about creating products and experiences that resonate with the hidden impulses of the subconscious. This book could give you edge, offering insights that turn passive browsing into eager buying.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.