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Predictably Irrational: The Hidden Forces That Shape Our Decisions

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Unraveling the mystery of our illogical choices.

"Predictably Irrational" is a captivating exploration into the counterintuitive corners of human decision-making. Dan Ariely provides a unique blend of insightful experiments and engaging examples, making this book a fascinating journey into understanding why we often trip over our own mental wiring when making choices. It's a read that not only illuminates the quirks of the human mind but also empowers us to make more deliberate and beneficial decisions in our daily lives.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New
Sale

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Regular price $10.90 Now $9.71 Save 11%
Unit price
per
Compare to estimated retail price: S$18.87  
ISBN: 9780007256532
Authors: Dan Ariely
Publisher: Harper
Date of Publication: 2009-01-01
Format: Paperback
Goodreads rating: 4.12
(rated by 123219 readers)

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Unraveling the mystery of our illogical choices.

"Predictably Irrational" is a captivating exploration into the counterintuitive corners of human decision-making. Dan Ariely provides a unique blend of insightful experiments and engaging examples, making this book a fascinating journey into understanding why we often trip over our own mental wiring when making choices. It's a read that not only illuminates the quirks of the human mind but also empowers us to make more deliberate and beneficial decisions in our daily lives.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.