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Microtrends : The Small Forces Behind Tomorrow's Big Changes

by Mark J. Penn, E. Kinney Zalesne
$15.67
Microtrends : The Small Forces Behind Tomorrow's Big Changes - Thryft
Microtrends : The Small Forces Behind Tomorrow's Big Changes - Thryft

Discover hidden microtrends shaping America's future.

Microtrends is a great read for those interested in understanding the small shifts occurring in America's culture. Author Mark Penn expertly analyzes the nation's emerging groups, highlighting trends such as people retiring but still working, and dads spending more time with their kids. Through the use of data and statistics, Penn shows readers how to identify these microtrends and harness their power to transform businesses, influence politics, and change lives. This book is most suited for individuals who want to stay informed and ahead of the curve.

Microtrends : The Small Forces Behind Tomorrow's Big Changes

by Mark J. Penn, E. Kinney Zalesne
$15.67
ISBN: 9780446699761
Estimated First-hand Retail Price: $36.62
Authors: Mark J. Penn, E. Kinney Zalesne
Publisher: Twelve
Date of Publication: 2009-06-15
Format: Paperback
Goodreads rating: 3.51
(rated by 2500 readers)

Description

The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles."The ideas in his book will help you see the world in a new way." —Bill Clinton"Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends ." —Bill GatesIn 1982, readers discovered Megatrends .In 2000, The Tipping Point entered the lexicon.Now, in Microtrends , one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement.Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Discover hidden microtrends shaping America's future.

Microtrends is a great read for those interested in understanding the small shifts occurring in America's culture. Author Mark Penn expertly analyzes the nation's emerging groups, highlighting trends such as people retiring but still working, and dads spending more time with their kids. Through the use of data and statistics, Penn shows readers how to identify these microtrends and harness their power to transform businesses, influence politics, and change lives. This book is most suited for individuals who want to stay informed and ahead of the curve.