Lateral Thinking: Creativity Step by Step

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Cultivate creativity with lateral thinking techniques.

Recommendation: This practical guide offers techniques to develop lateral thinking to generate innovative ideas. It teaches readers to move beyond vertical thinking, which focuses on one logical step after another, to seeing the potential in lateral thinking. Edward de Bono argues that vertical thinking is useful but not the only way to solve problems and generate creative solutions. Recommended for those looking to cultivate creativity in both personal and professional settings.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Lateral Thinking: Creativity Step by Step

Regular price $12.90
Unit price
per
Compare to estimated retail price: S$29.36  
ISBN: 9780060903251
Authors: Edward de Bono
Publisher: Harper Colophon
Date of Publication: 1970-01-01
Format: Paperback
Goodreads rating: 3.77
(rated by 4316 readers)
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Cultivate creativity with lateral thinking techniques.

Recommendation: This practical guide offers techniques to develop lateral thinking to generate innovative ideas. It teaches readers to move beyond vertical thinking, which focuses on one logical step after another, to seeing the potential in lateral thinking. Edward de Bono argues that vertical thinking is useful but not the only way to solve problems and generate creative solutions. Recommended for those looking to cultivate creativity in both personal and professional settings.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.