This book is a must-read for individuals who have little or no research background but have an interest in communication studies. Reinard provides students with a comprehensive understanding of various research methods and how to use them effectively. The book emphasizes critical thinking and problem solving, which are essential skills for any scholar. It is a great resource for beginners and serves as an excellent foundation for further study in communication research.

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This introductory research text trains students to gather research evidence, develop research arguments, and think critically about them. This textbook is ideal for the student with little or no research background. Fundamental research issues are discussed in detail and provide building blocks for further study, giving students both comfort and knowledge. This textbook is designed to teach students how to "do scholarship" by making reasoned cases and offering research conclusions.

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