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Big Data at Work: Dispelling the Myths, Uncovering the Opportunities

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Big Data at Work: Harnessing a Powerful Resource

This book is a must-read for anyone who wants to understand the basics of big data. It is written in a clear and conversational style, making it accessible to everyone, even those who are not familiar with the technical jargon. The author provides real-world examples to help readers understand how big data can be used to improve products, services, and customer relationships. This book is an excellent resource for managers, executives, and anyone who wants to stay ahead of the curve in today's data-driven business environment.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Just Arrived

Big Data at Work: Dispelling the Myths, Uncovering the Opportunities

Regular price $11.90
Unit price
per
Compare to estimated retail price: S$49.00  
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ISBN: 9781422168165
Date of Publication: 2014-02-25
Format: Hardcover
Related Collections: Economics, Business, Science
Goodreads rating: 3.58
(rated by 438 readers)

Description

Go ahead and be skeptical about big data. The author was at first. When the term 'big data' first came on the scene, bestselling author Tom Davenport (Competing on Analytics; Analytics at Work) thought it was just another example of technology hype. But his research in the years that followed changed his mind. Now, in clear, conversational language, Davenport explains what big data means—and why everyone in business needs to know about it. Big Data at Work covers all the bases: what big data means from technical, consumer, and management perspectives; its opportunities and costs; where it can have real business impact; and which aspects of this hot topic have been oversold. This book will help you understand: why big data is important to you and your organization; what technology you need to manage it; how big data could change your job, your company, and your industry; how to hire, rent, or develop the kinds of people who make big data work; the key success factors in implementing any big data project; and how big data is leading to a new approach to managing analytics. With dozens of company examples, including UPS, GE, Amazon, United Healthcare, Citigroup, and many others, this book will help you seize all opportunities—from improving decisions, products, and services to strengthening customer relationships. It will show you how to put big data to work in your own organization so that you too can harness the power of this ever-evolving resource.
 

Big Data at Work: Harnessing a Powerful Resource

This book is a must-read for anyone who wants to understand the basics of big data. It is written in a clear and conversational style, making it accessible to everyone, even those who are not familiar with the technical jargon. The author provides real-world examples to help readers understand how big data can be used to improve products, services, and customer relationships. This book is an excellent resource for managers, executives, and anyone who wants to stay ahead of the curve in today's data-driven business environment.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.