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Setting the Agenda : Mass Media and Public Opinion
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The Ultimate Guide to Media Influence
Recommendation: This book is a must-read for anyone interested in understanding how the media shapes our opinions and drives public discourse. With its comprehensive analysis of the agenda-setting tradition of research, Max McCombs offers a deep dive into the significant and sometimes controversial role of mass media in determining what topics are at the center of public attention. Whether you are a student of media, communications, or politics, or simply curious about the power of the media, this book provides invaluable insights into how our thoughts and behaviors are influenced by the media we consume.
Sale
Setting the Agenda : Mass Media and Public Opinion
by
Regular price
$16.90
$7.90
53% off
- Unit price
- / per
34% off
53% off
54% off
50% off
ISBN: 9780745661100
Description
Setting the Agenda describes the mass media s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. In this new edition of his comprehensive book, Max McCombs, one of the founding fathers of the agenda-setting tradition of research, extends his previous synthesis of hundreds of studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences how we picture public affairs. In describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour.
New to this edition, McCombs debates the role of the expanded media landscape on agenda setting, the impact of the internet on the power of legacy media and the role of agenda setting beyond the realm of public affairs, This fully updated new edition will prove invaluable to students of media, communications and politics, as well as those interested in the role of mass media in shaping and directing public opinion.
Author: Maxwell McCombs
Format: Paperback
Number of Pages: 208
Publisher: Polity Press
Publication Date: 01 Dec 2014
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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The Ultimate Guide to Media Influence
Recommendation: This book is a must-read for anyone interested in understanding how the media shapes our opinions and drives public discourse. With its comprehensive analysis of the agenda-setting tradition of research, Max McCombs offers a deep dive into the significant and sometimes controversial role of mass media in determining what topics are at the center of public attention. Whether you are a student of media, communications, or politics, or simply curious about the power of the media, this book provides invaluable insights into how our thoughts and behaviors are influenced by the media we consume.
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