Lateral Thinking: A Textbook of Creativity

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Creative problem-solving through unconventional thinking.

If you find yourself stuck in the same patterns of thought, "Lateral Thinking" can be a real game-changer. This book equips you with the tools to approach problems from fresh angles, challenging conventional wisdom. It's like learning a new language for your brain – one that fosters innovation and creative solutions.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Lateral Thinking: A Textbook of Creativity

Regular price $8.90
Unit price
per
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ISBN: 9780140137798
Authors: Edward de Bono
Publisher: Penguin UK
Date of Publication: 1991-01-01
Format: Paperback
Goodreads rating: 3.76
(rated by 4644 readers)

Description

THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono. In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then? Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways. Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right.
 

Creative problem-solving through unconventional thinking.

If you find yourself stuck in the same patterns of thought, "Lateral Thinking" can be a real game-changer. This book equips you with the tools to approach problems from fresh angles, challenging conventional wisdom. It's like learning a new language for your brain – one that fosters innovation and creative solutions.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.