Personal Development Books

Our Personal Development section offers a world of insight and self-discovery. From transforming one’s mindset to building habits and routines for success, these books help unlock our potential. Whether you’re seeking guidance on productivity, emotional intelligence or mindfulness, find invaluable resources here.

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Fortune: Secrets of Greatness
Fortune Magazine | Liberty Street

Fortune: Secrets of Greatness

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Goodreads rating: 3.74

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If you're looking to get inside the minds of some of the world's most successful entrepreneurs, "Fortune: Secrets of Greatness" is the treasure trove you shouldn't miss. The book harnesses a range of powerful insights and practical wisdom, making it an ideal read for aspiring leaders and innovators itching to learn from the best in business. It's like having personal mentors guiding you towards your own version of greatness.
Ultimate Guide to Google AdWords
Mike Rhodes, Perry Marshall, Bryan Todd  | Entrepreneur Press

Ultimate Guide to Google AdWords

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Goodreads rating: 4.07

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If you're looking to get a solid grip on Google AdWords to boost your website traffic and increase sales, this book is a golden ticket. It breaks down the complexity of AdWords into understandable chunks, and with its updated content, it keeps you on top of recent changes, ensuring your strategies stay current. With Marshall, Rhodes, and Todd's insights, consider this your mentor in a book.
Success, Your Way: Do What You're Meant to Do - Thryft
G. Richard Shell | Penguin Group

Success, Your Way: Do What You're Meant to Do

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Goodreads rating: 4.46

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If the traditional definitions of success don't resonate with you, consider this book your ally. G. Richard Shell invites you to look inward, questioning preconceived notions of success, and offers guidance to align your career with your personal values. It's a thoughtful read for anyone at a crossroads or feeling the pang of unfulfillment.
Investing in Income Properties: The Big Six Formula for Achieving Wealth in Real Estate - Thryft
Ken Rosen | Wiley

Investing in Income Properties: The Big Six Formula for Achieving Wealth in Real Estate

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Goodreads rating: 3.57

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Whether you're just beginning or seeking to refine your real estate investment strategies, Ken Rosen's 'Big Six Formula' breaks down complex principles into clear, actionable advice. It's like having a mentor in your pocket, illuminating the path to building genuine wealth through income properties. With his direct and approachable writing style, Rosen demystifies the investment process, helping you to overcome hesitation and make informed decisions aimed at long-term financial success.
Co-Opetition
Barry J. Nalebuff, Adam M. Brandenburger  | Currency Doubleday

Co-Opetition

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Goodreads rating: 3.99

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If you're intrigued by the dance of collaboration and competition in the business arena, "Co-Opetition" is your guide to a new paradigm. Brandenburger and Nalebuff take the complexity of game theory and translate it into actionable strategies that have already transformed the playing field for companies like Intel and American Express. Dive in, and you'll discover an innovative blueprint that could shift how you compete and collaborate in your industry.
How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know - Thryft

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If you've been flirting with the idea of starting a venture and fancy a no-nonsense guide, Jeffrey Fox's book could be just what you need. It distills the essentials of running various small businesses into bite-sized wisdom. The straightforward chapters cut through the fluff and get down to the business of making money—an approach likely appreciated by those with entrepreneurial spirit.
The Serving Leader: Five Powerful Actions to Transform Your Team, Business, and Community
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The Serving Leader is a great read for anyone interested in leadership and ethics. The book presents a unique approach to leadership and highlights the importance of serving others for success. The authors use a parable to outline the basics of servant leadership and provide practical advice on implementing the approach. The book is based on real-life examples, making it an interesting and informative read. A must-read for anyone looking to become a more effective leader.
Often Wrong, Never in Doubt: Unleash the Business Rebel Within - Thryft
Peter Knobler, Donny Deutsch  | Harper Business

Often Wrong, Never in Doubt: Unleash the Business Rebel Within

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Goodreads rating: 3.7

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This book is perfect for ambitious individuals who are looking to break barriers and achieve success in the business world. Donny Deutsch shares his personal journey and provides practical advice on how to overcome obstacles, build wealth, and create a thriving business. With inspiring stories and valuable lessons, this book will motivate and empower you to think outside the box and confidently pursue your goals. It's a must-read for anyone seeking entrepreneurial inspiration and a roadmap to success.
Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network - Thryft

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If you're looking to connect with your customers in a visual and dynamic way, "Pinterest Power" is the roadmap you need. It's more than just a how-to guide; it unpacks the strategic approach to Pinterest that can amplify your business’s reach and sales. Step into this visual social network with confidence and watch your brand flourish.
Inventology - Thryft
Pagan Kennedy | Bantam Press

Inventology

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Goodreads rating: 3.86

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If you're intrigued by how simple frustrations have sparked revolutions in how we live and work, "Inventology" is a trove of such transformative moments. Pagan Kennedy delves into the curious minds of inventors who've turned everyday annoyances into the world-changing technology you can't imagine living without. Reading it might just spark your own moment of stunning ingenuity.
Secrets of Power Negotiating: Inside Secrets from a Master Negotiator
Roger Dawson | Weiser

Secrets of Power Negotiating: Inside Secrets from a Master Negotiator

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Goodreads rating: 4.05

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If you've ever felt outmaneuvered in negotiations, this book is your game changer. Dawson's insights dismantle the fear of negotiation, replacing it with solid, tactical knowledge. It's like having a mentor guide your every move, ensuring you approach each deal with confidence and the know-how to emerge successful. Applying these strategies means you're not just bargaining – you're elevating the art of negotiation in your business and personal life.
Roadmap To Strategic HR - Turning A Great Idea Into A Business Reality - Thryft
Ralph Christensen | Amacom Books

Roadmap To Strategic HR - Turning A Great Idea Into A Business Reality

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Goodreads rating: 3.75

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If HR feels like uncharted territory in your company, "Roadmap To Strategic HR" would be like your compass. It's written for anyone tasked with the colossal role of aligning HR strategies with business goals. Ralph Christensen, with his wealth of experience, doesn't just theorize but gives a concrete 10-step plan that could turn your HR department into the powerhouse you always believed it could be. It's particularly useful if you're looking to bridge that elusive gap between day-to-day HR tasks and long-term business objectives.
The Entrepreneur's Guide to Business Law - Thryft
Constance E. Bagley, Craig E. Dauchy  | South-western

The Entrepreneur's Guide to Business Law

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Goodreads rating: 4.18

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Thinking about starting your own business? 'The Entrepreneur's Guide To Business Law' is your ally in deciphering the oftentimes complex world of business law. This book is packed with advice on legal issues, tailored specifically for the journey from startup to IPO. Not only does it shed light on traditional business law topics, but it also stays current with chapters on e-commerce and clean energy — making it a practical, modern-day handbook for today's entrepreneur.
How to Set Up & Run a Fashion Label - Thryft
Toby Meadows | Laurence King Publishing

How to Set Up & Run a Fashion Label

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Goodreads rating: 4.18

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If you've ever dreamed of starting your own fashion line but felt daunted by the business side of things, this book is like a mentor in print form. Toby Meadows doesn't gloss over the tough parts; instead, he offers practical advice and real-world examples to guide you through the entire process. This read could turn the intimidating task of launching your label into an actionable plan.
The Introvert Entrepreneur: Amplify Your Strengths and Create Success on Your Own Terms in Ten Steps
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If you've ever felt like your quiet nature was at odds with the bold world of entrepreneurship, "The Introvert Entrepreneur" is your ally. Beth Buelow illuminates how introverted traits are actually business assets, not liabilities. With personal stories that resonate and practical steps that empower, this book is a confidence booster for the introverted businessperson ready to thrive on their own terms.
Marketing Management: Asian Perspectives - Thryft
Swee Hoon Ang, Philip Kotler, Siew Meng Leong  | Prentice Hall

Marketing Management: Asian Perspectives

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Goodreads rating: 3.85

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This book is highly recommended for professionals in the marketing field who are seeking to understand the unique challenges of Asian markets. It offers practical insights into the behavior of Asian consumers and markets, providing updated empirical data and country-by-country analyses. The addition of new marketing examples from China, Hong Kong, and India, as well as end-of-chapter concept applications, make it a valuable resource for real businesses facing marketing challenges in Asia.
Digital Body Language - Thryft
Steven Woods | New Year Publishing

Digital Body Language

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Goodreads rating: 3.67

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Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. Whether it is Google s ability to make the information resources of the Internet searchable or social media s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and read the room has disappeared. Marketing must step in to read prospects Digital Body Language and use that knowledge to guide the prospects buying process. The new book Digital Body Language Deciphering Customer Intentions in an Online World , discusses the transitions that this is forcing in marketing departments everywhere, as they move to succeed in this new reality. In it, Steven Woods, industry expert and CTO of Eloqua discusses best practices for analyzing and understanding customer intent through analyzing their Digital Body Language. The book uses informative explanations and in-depth case studies of many of the leading marketers around the world to show approaches to profiling, leads scoring, lead nurturing, sales handoff, marketing analytics, and data management. Woods makes a compelling case that the transitions we are all experiencing in today's marketing environment are part of a fundamental shift in the way we think about marketing and the way we understand the buying process of our customers.
Progressive Partnerships: The Future of Business - Thryft
Callum Laing | Rethink Press

Progressive Partnerships: The Future of Business

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Goodreads rating: 4.14

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If you're aiming to accelerate your company's growth trajectory, "Progressive Partnerships: The Future of Business" could be a valuable asset in your entrepreneurial toolkit. Callum Laing dives into the how-tos of forging beneficial collaborations, but it's the emphasis on making partnerships come to you that could change the game for your business endeavors. This book holds the potential to transform your approach to strategic networking and partnerships.
Profit Patterns : 30 Ways to Capture Profit for Your Business - Thryft

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Profit Patterns is an ideal read for entrepreneurs, managers, and investors who want to keep up with the rapidly changing business world. Based on comprehensive research into over two hundred companies in forty industries, this book provides practical and strategic ideas, thirty patterns of moves and countermoves, as well as in-depth examples of how top-notch companies detected patterns in their industries and put them to work. It also has a workbook to help readers launch their own process of responding to change. Pick up Profit Patterns if you want to be ahead of the curve and avoid getting left behind.
Organization Development: The Process of Leading Organizational Change - Thryft
Donald L. Anderson | Sage Publications, Inc

Organization Development: The Process of Leading Organizational Change

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Goodreads rating: 3.6

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If you're wrestling with making changes at your workplace, this book dives into the often daunting world of organizational development with clarity and practicality. Unlike other texts that can be heavy on theory, Donald L. Anderson gives you an actionable roadmap, helping you to understand and lead change, not just theorize about it. Perfect for managers and leaders looking to steer their teams through transformation smoothly.
Become a Key Person of Influence: The 5 Step Sequence to Becoming One of the Most Highly Valued and Highly Paid People in Your Industry

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If you have aspirations of fast-tracking your career and becoming a go-to person in your field, Daniel Priestley's book might just be your roadmap. It isn't about hard work over decades; it's about strategic moves you can make now. It's an insightful read especially if you're passionate about your industry and eager to make a mark quickly. This could be the guide that changes how you approach your career and influence.
Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works - Thryft

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If you're navigating the complexities of marketing across multiple countries, "Global Content Marketing" is your compass. Pam Didner breaks down the daunting task of engaging an international audience into manageable steps. By adopting her 4P's framework, you can craft a content strategy that transcends borders. This book could be a game-changer for your business, giving you the tools to expand your reach and influence on a global scale.
Idea to iPhone: The essential guide to creating your first app for the iPhone and iPad - Thryft
Carla White | Wiley

Idea to iPhone: The essential guide to creating your first app for the iPhone and iPad

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Goodreads rating: 3.93

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If you've been daydreaming about an app but the tech jargon scares you, "Idea to iPhone" might just be your secret weapon. Carla White simplifies the journey from imagination to the App Store, all with the non-programmer in mind. It's a practical guide that could be the nudge you need to start shaping your digital aspirations without investing in a coding bootcamp.
Gear Up: Test Your Business Model Potential and Plan Your Path to Success - Thryft

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If you're standing at the crossroads of innovation and entrepreneurship, "Gear Up" could be the compass you need. It's like having a mentor in book form, offering you a clear pathway to transform your ideas into a viable business model. Its practical approach, based on academically-founded strategies and real-world testing, guides you to not just dream, but to plan and execute with confidence.
Competing for the Future
C.K. Prahalad, Gary Hamel  | Harvard Business Review Press

Competing for the Future

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Goodreads rating: 4.03

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If you're feeling the pressure to balance immediate success with long-term vision, "Competing for the Future" might strike a chord. Gary Hamel provides a tangible, thoughtful approach to staying ahead without losing sight of today's demands. It's a masterclass in strategy, tailored for leaders eager to carve a path to industry leadership.
Strategic Management of Technological Innovation - Thryft
Melissa A. Schilling | Mcgraw Hill Higher Education

Strategic Management of Technological Innovation

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Goodreads rating: 3.87

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If you're intrigued by how companies stay ahead with evolving technology, this read is tailored for you. Schilling expertly dissects how strategic decisions can harness innovation—vital for professionals aiming to lead in the tech-driven marketplace. It's a deep dive into the frameworks that separate the trailblazers from the followers.
Making It Big in Software: Get the Job, Work the Org, Become Great
Sam S. Lightstone | Prentice Hall

Making It Big in Software: Get the Job, Work the Org, Become Great

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Goodreads rating: 3.63

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As you're navigating the tech industry, "Making It Big In Software" could be a beacon. It doesn't just cover how to get your foot in the door, but also how to climb the ladder once you're inside. This book is for anyone who feels like they could use some insider knowledge, real-world tactics, and candid advice to fast-track their growth in the ever-evolving software field.
My Father's Business: Guidelines for Ministry in the Marketplace
tsukahira-peter | Fisicalbook

My Father's Business: Guidelines for Ministry in the Marketplace

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Goodreads rating: 4.59

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"My Father's Business" is an insightful guide for Christians looking to incorporate their faith into the marketplace. It offers practical tips for achieving success while maintaining godly character and biblical principles. The author's personal experiences and prophetic teaching make for a unique read that will inspire and challenge readers.
Ben & Jerry's Double-Dip: Lead With Your Values and Make Money, Too
Ben Cohen | Simon & Schuster Trade

Ben & Jerry's Double-Dip: Lead With Your Values and Make Money, Too

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Goodreads rating: 3.72

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If you've ever dreamed of starting a business that doesn't compromise on its ethos for profits, "Ben & Jerry's Double-Dip" is a scoop of inspiration. Ben and Jerry show how they churned ethical practices with entrepreneurial spirit to create a brand synonymous with both taste and integrity. Their story might just be the secret ingredient you need to blend success with social responsibility in your own ventures.
Fast Second - How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
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You might think innovation is the key to business success, but "Fast Second" reveals a different perspective that's equally compelling. This book explains how entering a market just in time and scaling it up can be a safer and more profitable strategy. It's perfect if you're interested in strategic planning or if you want to understand how companies like Amazon became titans not by inventing new markets, but by dominating them early on.
Unstoppable: Using the Power of Focus to Take Action and Achieve your Goals - Thryft
Pete Wilkinson | Capstone

Unstoppable: Using the Power of Focus to Take Action and Achieve your Goals

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Goodreads rating: 3.88

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This book could be a good read for anyone feeling stuck or overwhelmed in their life and longing to achieve their goals. Unstoppable offers a practical and actionable roadmap, helping you regain focus and prioritize your aspirations. Through the guidance of accomplished business coach and endurance triathlete Pete Wilkinson, you'll learn how to sharpen your focus, increase productivity, and build a strong support system. This empowering guide will motivate and inspire you to take action, overcome challenges, and ultimately achieve your goals with unwavering determination.
Peak Performance: Business Lessons From the World's Top Sports Organizations - Thryft

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If you're looking to boost your business's performance, "Peak Performance" could offer you that competitive edge. This book takes lessons from the pinnacle of sports organizations and distills them into actionable insights for the corporate world. It's like having a coach for your business strategy, helping to push you and your organization to the top of your game.
The Open Organization: Igniting Passion and Performance
Gary Hamel, Jim Whitehurst  | Harvard Business Review Press

The Open Organization: Igniting Passion and Performance

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Goodreads rating: 4.11

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If you find traditional management strategies outmoded and feel that a transformative approach to leadership is necessary to keep up with the digital era, "The Open Organization" is an essential read. Jim Whitehurst delves into the principles of an open organization using Red Hat as a prime example, offering insights that can help you foster a culture of transparency and rapid innovation within your own team. It's not just theory; it's a practical guide that's peppered with real-world examples, perfect for anyone seeking to lead with a collective and progressive mindset.
Dynamic Supply Chains: Delivering Value Through People
John Gattorna | Ft Pr

Dynamic Supply Chains: Delivering Value Through People

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Goodreads rating: 3.92

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If you're drawn to the complexities of supply chain management but are looking for a fresh, humanistic approach, "Dynamic Supply Chains" is your next page-turner. Gattorna eloquently puts people at the heart of the supply chain, offering insight and strategies that prioritize human need and behavioral patterns. It's a read that can reshape your perspective on operational excellence to be more adaptable, sustainable, and above all, people-focused.
Cutting Edge Advertising
Jim Aitchison, Neil French  | Prentice Hall Ptr

Cutting Edge Advertising

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Goodreads rating: 4.02

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If you're looking to revolutionize the way you approach print advertising, "Cutting Edge Advertising" could be a game-changer for you. This book isn't stuck in the past—it actively dismantles outdated methods and takes you on a journey through the principles that are shaping advertising now. You'll gain insider knowledge from renowned advertising professionals and learn how to craft compelling ads that resonate in today's market. This isn't just theory; it’s a practical guide that will inspire you to create and innovate.
Start Up!: How to start a successful business from absolutely nothing - what to do and how it feels - Thryft

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If you're feeling the entrepreneurial itch but think you lack the resources, "Start Up!" by Liz Jackson will resonate with you. Liz's personal anecdotes lend authenticity to the practical advice she gives, making the insurmountable task of starting a business from scratch seem doable. It's not just a roadmap; it feels like a conversation with a mentor who's been in the trenches.
Valuable Content Marketing: How to make quality content the key to your business success - Thryft

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If you're looking to give your business a serious edge in the digital marketplace, "Valuable Content Marketing" could be your playbook. It breaks down the art and science of content marketing into actionable strategies that can help elevate your brand and drive customer engagement. It's a field-tested guide that can turn your content efforts into tangible business success.
Services Marketing : International Edition - Thryft
Jochen Wirtz, Christopher Lovelock  | Pearson

Services Marketing : International Edition

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Goodreads rating: 4.18

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This book could serve as a comprehensive guide for MBA students pursuing a career in the service industry. With a focus on real-life examples, case studies, and conceptual frameworks, it offers a blend of theory and practice that could equip students with the necessary tools to effectively market services and gain a competitive edge in the industry. Students could expect to gain insights into eight influential thinkers' perspectives, experience in fifteen classroom-tested cases, and updated material on current service management challenges.
Writer's Guide To Book Editors, Publishers, And Literary Agents, 1998-1999 - Who They Are! What They Want! And How To Win Them Over! - Thryft

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For aspiring authors, this book provides comprehensive insights into publishing houses and literary agents in the US and Canada, along with practical advice on how to avoid common mistakes and improve the chances of getting representation. The book also includes valuable essays on topics such as how to write an effective query letter, and how to master ghostwriting and collaboration. Jeff Herman's extensive experience in the industry adds credibility to the information presented.
The Passion Conversation - Understanding, Sparking, and Sustaining Word of Mouth Marketing
Robbin Phillips | Wiley

The Passion Conversation - Understanding, Sparking, and Sustaining Word of Mouth Marketing

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Goodreads rating: 3.85

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If you're looking to reinvent the way you engage with customers, "The Passion Conversation" is a treasure trove of insights. It's not just a guide; it's an invitation to understand the heart of your business and how to kindle genuine conversations rooted in passion. Dive into this book to see not only increased chatter about your brand but also a more vibrant community of supporters and customers.
Secrets of Self-Made Millionaires
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This book is perfect for anyone who wants to take control of their finances and achieve financial freedom. Adam Khoo breaks down the secrets of self-made millionaires into practical steps and provides actionable advice on managing money, increasing income, and building wealth. His personal story of becoming a millionaire at a young age adds credibility and inspiration to his teachings. Overall, a must-read for those who want to learn how to achieve financial independence.
The New Influencers: A Marketer's Guide to the New Social Media
Geoffrey A. Moore, Paul Gillin  | Linden Publishing

The New Influencers: A Marketer's Guide to the New Social Media

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Goodreads rating: 3.77

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If you're looking to navigate the shifting tides of marketing in the digital age, "The New Influencers" could streamline your journey. Paul Gillin unpacks the disruptive power of social media and blogs, offering tangible strategies to engage with key online personalities effectively. Whether you run a small business or helm marketing at a large firm, this book could be the compass you need to leverage the influence economy to your brand's advantage.
Annabel Williams Book of Wedding and Portrait Photography - Thryft
Annabel Williams | Rotovision

Annabel Williams Book of Wedding and Portrait Photography

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Goodreads rating: 3.91

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If you're eager to inject more life and modern flair into your photography, Annabel Williams' book could be an inspiring mentor. It offers more than just technical knowledge; it provides a personal insight into creating dynamic, commercially viable, and emotionally resonant photographs that stand the test of time. This guide is perfect for any photographer looking to break free from conventional constraints and embrace a fresher, more expressive approach to capturing those special moments.
101 Business Ideas That Will Change the Way You Work: Turning Clever Thinking into Smart Advice - Thryft

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Imagine elevating your workplace game with just one book. "101 Business Ideas That Will Change the Way You Work" offers principles that are deeply rooted in ground-breaking business research, tailored just for someone like you who's keen to forge ahead. Digest bite-sized wisdom that could reshape your professional landscape and provide you with the acumen to cut through corporate noise. Whether it's sharpening intuition or navigating office politics smarter, this book could be your compass.
Focus Export Ed - Thryft
Al Ries | Harperbusiness

Focus Export Ed

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Goodreads rating: 4.0

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Focus Export Ed is an excellent read for entrepreneurs and business enthusiasts that want to learn how to dominate their industry. Al Ries draws examples from various industries to show how narrowly-focused companies are the big winners. The book highlights how corporations can increase their competitiveness by narrowing their focus and establishing a single word or concept the company can own in the mind, just like how Volvo owns "safety," BMW owns "driving," and FedEx owns "overnight." The advice is concrete and no-nonsense, making it a great read for anyone looking to improve their marketing skills and gain an edge in today's cutthroat business environment.
You Were Born Rich - Thryft
Bob Proctor | Lifesuccess Productions

You Were Born Rich

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Goodreads rating: 4.35

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This book is for individuals who are ready to tap into their inner wealth and create a life of abundance. With Bob Proctor's guidance, you'll discover the extraordinary power of your mind and learn how to manifest prosperity effortlessly. It's a roadmap to unlocking your full potential and embracing a life filled with riches and success. Get ready to transform your mindset and embrace the limitless possibilities that await you.
How to Build a Business and Sell It for Millions
Jack Garson | St. Martin's Press

How to Build a Business and Sell It for Millions

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Goodreads rating: 3.69

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For the ambitious entrepreneur, this book by Jack Garson is a goldmine of strategic insights. It's perfect if you're knee-deep in the business world and dreaming of that big sell-one-day scenario. Garson will take you through the transformation from everyday operations to prime acquisition target, all with a mix of enlightening anecdotes and hard-hitting advice. It's a pragmatic roadmap that could help you navigate the challenging journey of selling your business for impressive figures.
Electronic Commerce - Thryft
Gary P. Schneider | Course Technology

Electronic Commerce

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Goodreads rating: 3.6

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This book would be a good read for anyone looking to understand the vast possibilities and challenges of electronic commerce. Through real-world case studies and examples, it offers a comprehensive exploration of the technical and business aspects of online business. It not only highlights successful implementations but also emphasizes the lessons learned from unsuccessful endeavors. "Electronic Commerce" will give you the knowledge and insights to unlock the potential of online business and navigate the ever-evolving world of e-commerce.
Masterful Coaching - Thryft
Robert Hargrove | Pfeiffer

Masterful Coaching

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Goodreads rating: 3.68

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Imagine being the leader who not only surpasses goals but reshapes their very conception of success. 'Masterful Coaching' could be your guide, drawing on profound coaching experiences, it invites you on a journey of triple loop learning. This isn't merely about strategy; it's a deep dive that challenges and refines your inner leader to achieve what once seemed impossible.
Marketing Management: An Asian Perspective - Thryft
Philip Kotler | Pearson College Div

Marketing Management: An Asian Perspective

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Goodreads rating: 3.85

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If you're diving into marketing with an interest in the Asian market dynamics, this book is like having a seasoned guide. Philip Kotler's 'Marketing Management: An Asian Perspective' gives you a front-row seat to the complexities and cultural nuances of marketing in a rapidly changing Asia. It bridges global marketing theories with the realities of the Asian economic landscape, making it incredibly relevant for students and professionals eager to understand marketing through an Eastern lens.

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