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Think Public Relations

by Glen Cameron, Dennis L. Wilcox, Bryan Reber
$35.90 Now $13.90 Save 61%
Think Public Relations - Thryft
Think Public Relations - Thryft

Practical guide blending PR theory with real-world application.

If you're new to public relations and want to understand how theory meets practice, "Think Public Relations" could be the road map you need. It's visually engaging and packed with examples that illustrate the exciting nature of PR campaigns. With a focus on critical thinking and the realities of competition and conflict management in the industry, this book doesn't just inform—it prepares you for the fast-paced PR world. Plus, it addresses ethics, an indispensable part of your future profession.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Think Public Relations

by Glen Cameron, Dennis L. Wilcox, Bryan Reber
$35.90 Now $13.90 Save 61%
ISBN: 9780205857258
Authors: Glen Cameron, Dennis L. Wilcox, Bryan Reber
Publisher: Pearson
Date of Publication: 2012-07-29
Format: Paperback
Related Collections: Law, Personal Development, Business
Related Topics: Law, Communication, Management, Business
Goodreads rating: 3.65
(rated by 46 readers)

Description

-- THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession. A better teaching and learning experience This program will provide a better teaching and learning experience--for you and your students. Here's how:Improve Critical Thinking--Questions and cases throughout the text encourage students to think critically about public relations topics.Engage Students--An appealing visual design and real-world applications engage students in the material.Apply Ethics-- Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Practical guide blending PR theory with real-world application.

If you're new to public relations and want to understand how theory meets practice, "Think Public Relations" could be the road map you need. It's visually engaging and packed with examples that illustrate the exciting nature of PR campaigns. With a focus on critical thinking and the realities of competition and conflict management in the industry, this book doesn't just inform—it prepares you for the fast-paced PR world. Plus, it addresses ethics, an indispensable part of your future profession.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.