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The Art and Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today

by Sandra Stahl
$9.90
Compare to estimated retail price: S$17.71  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

The Art and Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today
The Art and Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today

PR mastery: mindset, skills, borderless communication challenges.

Considering you're potentially looking to excel in public relations, "The Art & Craft of PR" is an insightful guide that can help elevate your approach. Sandra Stahl offers modern strategies and a comprehensive look at PR that respects its timeless aspects while acknowledging the ever-evolving media landscape. It's a forward-thinking resource that could be your mentor in book form.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Art and Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today

by Sandra Stahl
$9.90
Compare to estimated retail price: S$17.71  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780999187104
Authors: Sandra Stahl
Publisher: LID Publishing
Date of Publication: 2018-06-18
Format: Hardcover
Related Collections: Business, Personal Development
Related Topics: Communication, Personal Development, Technology, Business, How To, Personal Development
Goodreads rating: 3.75
(rated by 40 readers)

Description

This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional’s manual for creating that specific type of mindset and building the necessary skills to meet today’s communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives. This book will be highly marketable to PR students and novices looking to break into the industry, and to junior and mid-level PR practitioners interested in learning new skills they can use to gain a creative edge over their competition.
 

PR mastery: mindset, skills, borderless communication challenges.

Considering you're potentially looking to excel in public relations, "The Art & Craft of PR" is an insightful guide that can help elevate your approach. Sandra Stahl offers modern strategies and a comprehensive look at PR that respects its timeless aspects while acknowledging the ever-evolving media landscape. It's a forward-thinking resource that could be your mentor in book form.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.