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Sur/Petition - Creating Value Monopolies When Everyone Else Is Merely Competing

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Ingenious strategies for market dominance, beyond competition.

If you're interested in turning the business game on its head, "Sur/Petition" by Edward De Bono could be a pivotal read for you. De Bono, acclaimed for creativity and innovative thinking approaches, arms you with the mindset to leapfrog competition and create exclusive value. It's not just about joining the rat race; it's about redefining the track entirely and leading the pack by a distance.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Sur/Petition - Creating Value Monopolies When Everyone Else Is Merely Competing

Regular price $10.90 Now $5.90 Save 46%
Unit price
per
Compare to estimated retail price: S$34.02  
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ISBN: 9780887305436
Authors: Edward de Bono
Publisher: HarperCollins
Date of Publication: 1992-01-01
Format: Hardcover
Related Collections: Business, Personal Development
Goodreads rating: 4.03
(rated by 78 readers)

Description

A look at the vast potential of the "integral values" that surround the purchase and use of products and services suggests that business leaders create "monopolies of values" by blending into their offerings an array of attendant conveniences.
 

Ingenious strategies for market dominance, beyond competition.

If you're interested in turning the business game on its head, "Sur/Petition" by Edward De Bono could be a pivotal read for you. De Bono, acclaimed for creativity and innovative thinking approaches, arms you with the mindset to leapfrog competition and create exclusive value. It's not just about joining the rat race; it's about redefining the track entirely and leading the pack by a distance.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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