New Influencers : A Marketer's Guide to the New Social Media

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Discover the power of new social media.

Recommendation: "New Influencers" is a game-changer, providing insights into the world of social media marketing. Paul Gillin identifies the new influencers and their motivations and offers practical strategies that cater to both large and small organizations. If you're seeking to leverage the power of social media and gain a competitive advantage for your business, then this book is a must-read.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

New Influencers : A Marketer's Guide to the New Social Media

Regular price $15.85
Unit price
per
Compare to estimated retail price: S$33.25  
ISBN: 9781884956652
Publisher: Linden Publishing
Date of Publication: 2007-04-15
Format: Hardcover
Goodreads rating: 3.77
(rated by 123 readers)

Description

Blogging, podcasting, and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers.
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Similar Reads

Discover the power of new social media.

Recommendation: "New Influencers" is a game-changer, providing insights into the world of social media marketing. Paul Gillin identifies the new influencers and their motivations and offers practical strategies that cater to both large and small organizations. If you're seeking to leverage the power of social media and gain a competitive advantage for your business, then this book is a must-read.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.