Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

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Transforming innovation through design thinking methodology.

Thinking about shaking things up in your organization or just looking for a way to harness creativity? 'Change by Design' isn't just a playbook for designers; it's a deep dive for anyone who wants to implement the magic of design thinking into their strategies. Imagine blending the creative with the pragmatic in a way that can revolutionize not just products, but the way you approach problems and opportunities in business and beyond. This could be your guide to rethinking everything from your morning routine to your business's next big project.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Regular price $11.90
Unit price
per
ISBN: 9780061766084
Authors: Tim Brown
Publisher: HarperBusiness
Date of Publication: 2009-09-29
Format: Hardcover
Goodreads rating: 3.89
(rated by 10516 readers)

Description

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinking, the collaborative process by which the designer's sensibilities and methods are employed to match people's needs not only with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. Design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
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Transforming innovation through design thinking methodology.

Thinking about shaking things up in your organization or just looking for a way to harness creativity? 'Change by Design' isn't just a playbook for designers; it's a deep dive for anyone who wants to implement the magic of design thinking into their strategies. Imagine blending the creative with the pragmatic in a way that can revolutionize not just products, but the way you approach problems and opportunities in business and beyond. This could be your guide to rethinking everything from your morning routine to your business's next big project.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.