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The $10 Trillion Prize: Captivating the Newly Affluent in China and India

by David Michael, Abheek Singhi, Carol Liao
$17.62
The $10 Trillion Prize: Captivating the Newly Affluent in China and India
The $10 Trillion Prize: Captivating the Newly Affluent in China and India

Strategic guide to China and India's booming markets.

If you're fascinated by global economics and business strategy, diving into "10 Trillion Prize" will feel like striking gold. It's more than a book—it's an insightful expedition into the burgeoning wallets of China and India's middle class. It'll equip you with understanding and strategies to harness unprecedented consumer potential. Perfect for entrepreneurs and executives eyeing global expansion, this book encapsulates the essence of two economic powerhouses of tomorrow.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

The $10 Trillion Prize: Captivating the Newly Affluent in China and India

by David Michael, Abheek Singhi, Carol Liao
$17.62
ISBN: 9781422187050
Authors: David Michael, Abheek Singhi, Carol Liao
Publisher: Harvard Business Review Press
Date of Publication: 2012-10-02
Format: Hardcover
Related Collections: Economics, Business, Sociology
Related Topics: Economics, Sociology, Social Issues, Management, Finance
Goodreads rating: 3.84
(rated by 142 readers)
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Strategic guide to China and India's booming markets.

If you're fascinated by global economics and business strategy, diving into "10 Trillion Prize" will feel like striking gold. It's more than a book—it's an insightful expedition into the burgeoning wallets of China and India's middle class. It'll equip you with understanding and strategies to harness unprecedented consumer potential. Perfect for entrepreneurs and executives eyeing global expansion, this book encapsulates the essence of two economic powerhouses of tomorrow.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.