Subliminal: How Your Unconscious Mind Rules Your Behavior

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Unraveling the hidden power of the unconscious mind.

If you're fascinated by the mysterious workings of the human mind, "Subliminal" is a treasure trove you won't want to miss. Leonard Mlodinow takes you on an intriguing journey through the unconscious, exploring how it shapes everything from our relationships to our memories. Imagine understanding the secret influences behind your decisions—this book could be the key to unlocking those hidden aspects of your behavior.

  • PEN/E.O. Wilson Literary Science Writing Award (2013)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Subliminal: How Your Unconscious Mind Rules Your Behavior

Regular price
Unit price
per
Compare to estimated retail price: S$24.44  
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ISBN: 9780307472250
Authors: Leonard Mlodinow
Publisher: Vintage
Date of Publication: 2013-02-12
Format: Paperback
Goodreads rating: 4.05
(rated by 13812 readers)

Description

NATIONAL BESTSELLER • From the bestselling author of The Drunkard’s Walk, a startling, eye-opening examination of how the unconscious mind shapes our experience of the world. “Mlodinow plunges into the realm of the unconscious mind accompanied by the latest scientific research ... [with] plenty of his trademark humor.” — Los Angeles Times Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world—our perception, behavior, memory, and social judgment—is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. In Subliminal, Leonard Mlodinow employs his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. In the process, he shows the many ways it influences how we misperceive our relationships with family, friends, and business associates; how we misunderstand the reasons for our investment decisions; and how we misremember important events—along the way, changing our view of ourselves and the world around us.
 

Unraveling the hidden power of the unconscious mind.

If you're fascinated by the mysterious workings of the human mind, "Subliminal" is a treasure trove you won't want to miss. Leonard Mlodinow takes you on an intriguing journey through the unconscious, exploring how it shapes everything from our relationships to our memories. Imagine understanding the secret influences behind your decisions—this book could be the key to unlocking those hidden aspects of your behavior.

  • PEN/E.O. Wilson Literary Science Writing Award (2013)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.