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Just Arrived

Press Start: Using Gamification to Power-Up Your Marketing

by Albert van der Meer, Daniel Griffin
$19.90
Press Start: Using Gamification to Power-Up Your Marketing
Press Start: Using Gamification to Power-Up Your Marketing

Enhance marketing with engaging game principles.

If you find the intersection of gaming and marketing fascinating, "Press Start" could be a game-changer for you. It's like having a manual that demystifies how game design can make marketing strategies more compelling. Picture turning your customers' interaction with your brand into an addictive and rewarding game—that's what this book might help you achieve.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Just Arrived

Press Start: Using Gamification to Power-Up Your Marketing

by Albert van der Meer, Daniel Griffin
$19.90
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781472970510
Authors: Albert van der Meer, Daniel Griffin
Publisher: Bloomsbury Business
Date of Publication: 2020-02-11
Format: Paperback
Related Collections: Personal Development, Sociology, Business
Related Topics: Psychology, Technology, How To, Entrepreneurship
Goodreads rating: 3.89
(rated by 9 readers)

Description

Press Start examines the benefits and uses of gamification to help businesses of any size and sector create engaging, effective marketing campaigns. With success stories from LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already well established, but many businesses are wary of jumping in without a guide. The "addictions" and "highs" of Candy Crush or logging a run in a fitness app can be powerful drivers of behavior. In an increasingly commoditized world, marketers continuously seek new ways to influence and motivate people to engage with products, services, and brands. This book explains the practice of applying motivational game elements—such as challenges, achievements, and teams—to real-life marketing situations to improve engagement and performance. Written for marketing professionals, Press Start ties together motivational psychology, case studies, and familiar game mechanics and design principles. More importantly, it provides readers with a step-by-step guide for designing their own marketing gamification solutions.
 

Enhance marketing with engaging game principles.

If you find the intersection of gaming and marketing fascinating, "Press Start" could be a game-changer for you. It's like having a manual that demystifies how game design can make marketing strategies more compelling. Picture turning your customers' interaction with your brand into an addictive and rewarding game—that's what this book might help you achieve.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.