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Contagious: Why Things Catch On

by Jonah Berger
Contagious: Why Things Catch On
Contagious: Why Things Catch On

Unlocking the secret mechanics of virality.

"Contagious" delves into the psychology behind why certain things become wildly popular, presenting insights that can help anyone from marketing professionals to social media enthusiasts understand how to make their ideas stick. Berger's research unpacks the elements that can make a product, idea, or behavior catch on, offering valuable takeaways for those looking to capture the collective imagination. If you're curious about the invisible forces that shape our conversations and choices, this book will sate that curiosity with its blend of academic rigor and accessible storytelling.

  • Goodreads Choice Award Nominee for Nonfiction (2013)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Contagious: Why Things Catch On

by Jonah Berger
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781471111693
Authors: Jonah Berger
Publisher: Simon & Schuster Ltd
Date of Publication: 2013-03-01
Format: Paperback
Related Collections: Personal Development, Science, Sociology, Business
Related Topics: Psychology, Leadership, Personal Development, Business, Psychology, Self Help, Personal Development, Leadership, Entrepreneurship
Goodreads rating: 3.98
(rated by 32005 readers)

Description

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It’s more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same. Contagious is filled with fascinating information drawn from Berger’s research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-read for people who want their projects and ideas to succeed.
 

Unlocking the secret mechanics of virality.

"Contagious" delves into the psychology behind why certain things become wildly popular, presenting insights that can help anyone from marketing professionals to social media enthusiasts understand how to make their ideas stick. Berger's research unpacks the elements that can make a product, idea, or behavior catch on, offering valuable takeaways for those looking to capture the collective imagination. If you're curious about the invisible forces that shape our conversations and choices, this book will sate that curiosity with its blend of academic rigor and accessible storytelling.

  • Goodreads Choice Award Nominee for Nonfiction (2013)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.