The Style of the Stedelijk - Book & DVD

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Graphic design's role in a museum's identity.

If you are interested in graphic design and its role in museum identity, "The Style of the Stedelijk" would be a great read for you. The book delves into the process of selecting a new visual identity for the Stedelijk museum in Amsterdam, exploring the proposals submitted by various designers before revealing the final concept developed by Mevis & Van Deursen under the Museum's current General Artistic Director, Ann Goldstein. The accompanying DVD documentary gives you an inside look at the design processes and includes interviews with the designers.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Style of the Stedelijk - Book & DVD

Regular price
Unit price
per
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ISBN: 9789462080195
Authors: Frederike Huygen
Publisher: nai010 publishers
Date of Publication: 2013-03-31
Format: Paperback
Related Collections: Art, Design
Related Topics: Art Books Monographs, Design
Goodreads rating: 3.33
(rated by 3 readers)

Description

The recent reopening of the Stedelijk Museum, Amsterdam, saw the inauguration of a spectacular new edifice as well as a new style of museum. The Style of the Stedelijk is a fascinating account of the Museum’s unique relationship with graphic design and its search for a new visual identity. Design historian Frederike Huygen and filmmaker Lex Reitsma trace the process that began in 2008 with the opening of a competition for a new visual identity under the Museum’s then Director, Gijs van Tuyl. The book looks at the participating designers and their proposals and the graphic concept ultimately developed by Mevis & Van Deursen under the Museum’s current General Artistic Director, Ann Goldstein. The book and accompanying DVD documentary are published as the second installment of the Premsela Design Stories series.
 

Graphic design's role in a museum's identity.

If you are interested in graphic design and its role in museum identity, "The Style of the Stedelijk" would be a great read for you. The book delves into the process of selecting a new visual identity for the Stedelijk museum in Amsterdam, exploring the proposals submitted by various designers before revealing the final concept developed by Mevis & Van Deursen under the Museum's current General Artistic Director, Ann Goldstein. The accompanying DVD documentary gives you an inside look at the design processes and includes interviews with the designers.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.